Product Growth Specialist

Who Is RealEstateContent.ai We're builders on a mission. Our culture is rooted in action, execution, and relentless curiosity. We value practical innovation and move fast, challenging the slow pace of traditional real estate. We’re determined to empower agents through intuitive tools, reshaping the industry one use case at a time. We are currently hiring for full-time only.The Role: Product Growth Specialist As the Product Growth Specialist at RealEstateContent.ai, you’ll be the engine behind user growth and retention. You’ll obsess over the data that defines our customer journey from first click to power user and turn insights into actionable product improvements that drive measurable revenue growth.This role blends analytics, marketing, and product strategy. You’ll own the entire user journey: identifying traffic sources, optimizing conversion, accelerating onboarding, and ensuring users form habits that keep them coming back.You won’t just report on numbers, you’ll move them.What You’ll Be Doing (Key Responsibilities)🔸 Traffic & Acquisition AnalyticsTrack and analyze where users come from across channels, campaigns, and traffic sources.Identify the highest-performing acquisition paths and surface new opportunities for growth.🔸 Conversion Optimization (CRO)Analyze landing page behavior and identify friction points.Design and test improvements to increase lead capture rates and user signups.Build and manage dashboards that visualize conversion performance in real-time.🔸 Lead Conversion to Paid UsersDevelop, manage, and analyze automated email and SMS flows to convert captured leads into active users.Monitor performance of onboarding sequences, identifying bottlenecks and drop-off points.🔸 Onboarding & ActivationDefine and measure the aha-moment for new users.Track time-to-value and optimize onboarding experiences to help users realize success faster.Tools You’ll Be Using ✅ Front-End Analytics: Google Analytics, GA4, or similar. ✅ User Behavior & Journey Tracking: Mixpanel, Hotjar, or FullStory. ✅ User Messaging Tools: Klaviyo, Customer.io, or other email/SMS automation platforms. ✅ Data Visualization & Reporting: Looker, Tableau, or similar. ✅ Bonus: Experience with A/B testing platforms or SQL for deeper data dives.Knowledge & Mindset 🔹 Product-Led Growth Thinker: You believe growth doesn’t come from marketing tricks, it comes from improving the product experience itself. 🔹 Data-Obsessed: You live in dashboards, funnels, and cohorts, constantly searching for patterns that explain user behavior. 🔹 Full-Funnel Ownership: You understand acquisition, activation, retention, and revenue and how they all connect. 🔹 Curious & Creative: You ask “why?” at every drop-off point and test relentlessly to find answers. 🔹 Collaborative: You thrive working with engineering, marketing, and leadership to align growth initiatives with real business outcomes.RealEstateContent.ai: Ideal Candidate Profile RealEstateContent.ai isn’t looking for typical employees who thrive in traditional corporate structures. We're seeking proactive problem-solvers who embrace simplicity, clarity, and results. If you’re driven by impact, passionate about understanding the why behind every metric, and obsessed with turning insights into growth, you’re exactly who we’re looking for.Who You Are: 🔹 You Think Like a Founder: You take ownership of metrics, not tasks. You don’t wait for permission to fix what’s broken, you do it. 🔹 You Learn at Ridiculous Speed: You stay ahead of data, growth, and retention trends. 🔹 You’re a Relentless Executor: You don’t just build reports, you build experiments that deliver results. 🔹 You’re Frustrated with Vanity Metrics: You measure what matters growth, activation, retention, and revenue.Red Flags 🚩 (You Won’t Fit Here If…): ❌ You prefer reporting over action. ❌ You need step-by-step instructions or constant oversight. ❌ You get uncomfortable owning end-to-end outcomes. ❌ You avoid data tools or lack curiosity about what drives behavior. ❌ You think growth is just marketing, not product.Perks & Opportunities of Working at RealEstateContent.ai 🔥 Work Where You Thrive Remote-first: Work from anywhere. No offices, no commutes, just impact. No pointless meetings: You won’t waste time in back-to-back Zoom calls. We optimize for execution, not bureaucracy. Work on real products, not hypotheticals.💡 Be at the Forefront of AI Get access to cutting-edge AI tools before the rest of the world. Work alongside a team of builders who live and breathe innovation.🌟 Professional Growth & Mentorship Get mentorship from founders who’ve built and exited multi-million-dollar companies. Scale with us the best people will define what the next phase of AI-driven business looks like.Sound like you?👉 Apply by emailing support@realestatecontent.ai with: • The role you’re applying for. • Why RealEstateContent.ai. • One example of a result you’re proud of that maps to this role.