Product Lead

This isn't just another senior role. This is an invitation to join the founding team of a well-funded startup on the brink of global expansion.At Expanly, we're solving a multi-billion dollar problem: advertising platforms that waste millions of dollars because they ignore the business fundamentals that actually matter. We're building the control center that puts smart retailers back in the driver's seat.Fresh off a major funding round, we are looking for foundational talent to architect the core of our platform as we launch across Europe and beyond. If you're driven by impact, ownership, and the chance to build a category-defining product from the ground up, we want to talk to you.The RoleAs our foundational Product Lead, you will be the voice of the customer and the owner of the product roadmap. This is a role of immense strategic impact where you'll define the "what" and "why" behind the product our customers use every day. You will have significant ownership over the product's direction, balancing user needs, technical feasibility, and business goals to shape the future of Expanly.Your mission: translate our company vision into a world-class product that customers love and that drives sustainable business growth. With our recent funding accelerating our global expansion, you will be responsible for defining the product roadmap that captures new markets and solidifies our position as a category leader. You will immerse yourself in our "Build-Measure-Learn" cycle, leading the discovery process, prioritizing the backlog, and working hand-in-hand with our engineering team to turn validated ideas into elegant features.This is a rare opportunity to shape a product from an early stage without the constraints of legacy systems. You will be instrumental in defining not just the product, but the product culture at Expanly for years to come.You will report directly to our co-founder and CTO, Samuel Backman. Samuel has been building software since 2012, progressing from developer to technology director at companies like Qvik and Mavericks Software. He provides the deep technical expertise key to building a scalable and robust product, and is focused on creating an engineering culture of ownership, excellence, and pragmatism.What We're Looking ForWe are looking for a customer-obsessed and data-informed product leader with a passion for solving complex problems and a track record of shipping successful B2B SaaS products.Your Experience & Skills:Product Management Mastery: You have significant experience in the full product lifecycle, from discovery and user research to defining requirements, launching features, and iterating based on feedback.Customer-Centricity: You are the client's champion. You have proven experience turning customer interviews, user feedback, and market insights into a clear, prioritized product backlog.Data-Informed Decision Making: You are adept at using both qualitative insights and quantitative data to drive product decisions, measure success, and communicate outcomes to the wider team.Agile & Scrum Fluency: You have deep experience working within a Scrum framework, collaborating closely with engineering teams to plan sprints and deliver value iteratively.Exceptional Stakeholder Communication: You excel at communicating clearly and persuasively across all levels of the organization. As our culture values clear writing as a core skill, you can articulate complex ideas with ease in documents, presentations, and discussions.Business Acumen: You have a strong understanding of B2B SaaS business models and can effectively weigh product decisions against their impact on revenue, customer acquisition, and retention.Essential Qualities:Exceptional written and spoken English communication skills.An entrepreneurial mindset with the ability to thrive in a fast-paced startup environment.Strong problem-solving skills and the ability to work autonomously, taking ownership of your domain.Experience working effectively with both co-located and remote teams.A genuine passion for building products that solve real business problems for users.Nice to Have:Previous experience in e-commerce, advertising technology (AdTech), or retail sectors.Direct experience in an early-stage startup environment, understanding the need for speed and adaptability.Experience with product marketing or developing go-to-market strategies for B2B SaaS products.What We OfferCompelling Compensation Package with Life-Changing Equity:Competitive Base Salary: €48,000 - €66,000 per year, based on your experience and impact. Your specific salary within this range will be determined by your level of experience and alignment with our internal compensation framework, ensuring fairness across the team.Foundational Team Equity: As a core member of our founding team, you won't just get options; you'll get a meaningful stake in the company. Our goal is to build a company with a valuation exceeding 100M€ in the next four years. For a foundational team member, an equity stake of this size could be worth well over 1,000,000€. This is your opportunity to own a piece of the engine you help build and share directly in our monumental success.Professional Growth & Impact:Front-row seat to the future of e-commerce technologyDirect collaboration with globally respected brands and household-name webshopsOpportunity to champion award-winning, proven technologyVisible impact on product direction and company strategyA World-Class Environment:Our Helsinki Innovation Hub: We operate on a strategic hybrid model designed for deep innovation and global reach. Our Product and Engineering teams are centered at our Helsinki headquarters to foster the high-bandwidth, in-person collaboration crucial for solving complex problems and driving our core product forward. This role is based in our Helsinki office. Culture of Ownership & Trust: Real autonomy without corporate red tape. We prioritize results over hours logged.Tools for Success: Your choice of a new MacBook or PC, a home office stipend, and a modern SaaS toolstack.Connection & Wellbeing: Comprehensive health coverage, regular virtual get-togethers, and annual all-expenses-paid company retreats to connect as a team.About ExpanlyFounded in Helsinki, Finland, by a team with deep experience from companies like Swappie, Verkkokauppa.com, and Foodora, Expanly is on a mission to fix a fundamental flaw in e-commerce. Retailers pour millions into platforms like Google and Meta, letting algorithms advertise without understanding margins, inventory, or strategy. We give that control back. Our platform connects real-time business data directly to ad campaigns, resulting in smarter, more profitable advertising.The market is responding. We are already trusted by major retailers like Tokmanni, Reima, and Varusteleka. Our technology was recently named "Innovation of the Year" at the 2025 eCom Summit & Awards.Now, with the backing of top investors from success stories like Wolt and Swappie, we have secured the funding to scale globally. You are joining at a pivotal moment: we have product-market fit, an award-winning solution, and the capital to build a world-class company.Expanly is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.