Product Manager - Growth

THE COMPANY: BIRDY GREYBirdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.POSITION: Growth Product ManagerREPORTS TO: Director of Product ManagementLOCATION: US - RemoteHeadquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.Birdy Grey is looking for a Growth Product Manager who is passionate about advocating for the customer, has excellent product instincts, and a passion for data, consumer insights, and experimentation. This Growth Product Manager will be focused on optimizing and evolving our DTC experience across multiple customer segments and user journeys. This is a highly cross-functional role and necessitates the ability to partner across Engineering, Product Design, Site Merchandising, Web Operations, Creative, Marketing, Data, Operations, Strategy, and Finance.Scope Of ResponsibilitiesCollaborate with partners and stakeholders to develop, plan, and execute against the growth product vision, strategy, and roadmap. Champion a test-and-learn culture. Own, drive, and monitor digital growth KPIs, using data-driven insights to validate, test, and iterate on opportunities to improve conversion, revenue, and marketing efficiency. Create detailed & well-scoped product requirements, identify dependencies, and align roadmaps. Manage inbound requests; prioritize the product backlog and experiment calendar. In partnership with engineering leadership, facilitate agile ceremonies and align on sprints. In partnership with product design & engineering, manage the quality assurance (QA) process for new features and experiments. Communicate progress, results, and learnings to key stakeholders, including executive leadership. Manage relationships with relevant SaaS partners / vendors. THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTESEDUCATION: Bachelor’s Degree RequiredExperience / Requirements3+ years of progressive experience in product management, ideally with a focus on growth, CRO, or experimentationProven track record of successfully delivering on product strategy in a high-growth environmentExperience using competitive analysis, market insights to make data-driven decisionsExperience collaborating and partnering with cross-functional teams and stakeholdersStrong verbal and written communication skills; can patiently and effectively communicate with a diverse group of peers across time zonesStrong analytical skills (SQL, Excel, Looker, Heap, GA, etc) and ability to glean, distill, and synthesize insights for business stakeholdersImpeccable organizational skills and attention to detailAbility to flourish in a rapidly growing company and fast paced environmentDesire to be part of a team and the capacity to operate autonomouslyNice To HavesStart-up experience Interest in bridal and fashionExperience with Shopify and/or headless architectureCalifornia Pay Range$110,000—$140,000 USDWHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)Competitive Compensation: Based on experience and performance + Annual Performance BonusHealthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health BenefitsRetirement: 401K + up to 4% match after 3 monthsGenerous PTO: Flexible Open PTO Policy + 11 paid holidaysWellness: A monthly wellness day + monthly wellness stipend + summer FridaysFlexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipendEmployee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey productsFamily Benefits: 3 months of paid parental leave Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processesHighlightsBirdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022#22 on BuiltIn’s Best Startups to Work for in LABe part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) Join a Women Founded Small Business blazing trails in the Bridal industryBirdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in needAdditional InformationThe Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C BrandsCult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in PlanoMy wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear onceBirdy Grey Instagram - @birdygreyBirdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.Your rights under the California Consumer Privacy ActThe California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.How To Opt OutBy clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.Do not sell my personal information