Product Manager

About UsFounded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!OverviewThe Product Manager is passionate about the Planet Fitness member’s lifecycle and building out digital experiences that support a member’s lifetime value, such as account management actions, CRM, and driving upgrades and ancillary revenue. The Product Manager will be charged with leading high performing cross-functional development teams, focusing on achieving aggressive growth goals for member engagement and retention.This is a hybrid role based out of our Hampton, NH office or our future Boston, MA office.ResponsibilitiesManage the strategy and development of Lifecycle Workstream product development within the product roadmap. Manage the product development process from end to end: opportunity identification, feature prioritization, requirements gathering, design, development and launch of new featuresFor each project, perform upfront discovery and research, provide clear product requirements, participate in ongoing project routines (standups, sprint planning, refinements, retros with the working development team), sign-offs, lead business reviews to confirm launch readiness.   Develop a deep understanding of our customers, their needs, their journeys, and their pain points. Manage research and testing, e.g. surveys, concept testing, clickstream data, and A/B testing. Transform insights into opportunity hypotheses and product requirementsBe a champion of the MVP philosophy, distilling the product down to what is desirable, viable and feasibleWork with cross-functional stakeholders to surface feedback and opportunities for new projects and features and prioritize these requests in accordance with level of effort and business value. Evaluate opportunities and develop business cases.    Collaborate with Strategy and analytics teams to decide on KPIs for new features. Forecast, measure, and monitor business metrics and KPIs. Track impact on acquisition, engagement, and retentionCollaborate with Marketing, Operations, and nearly all parts of the company to ensure our digital products are launched successfullyCreate efficiencies and speed to market in the product development process, working closely with other product managers, tech leads, UX designers, and other key members of their POD teams.QualificationsBachelor’s Degree in computer science, business management, or a related field, requiredAt least 1-3 years of experience in product management, and 5+ years of total work experience. Other product development or product marketing experience also valuable, particularly with demonstrated product ownershipDemonstrated passion for building products and services that customers will loveWorking knowledge of agile development methodologies and how highly scaled digital/mobile products come togetherEntrepreneurial spirit; must have demonstrated the ability to thrive in a dynamic environment, creative problem-solving and initiative. Experience in an “Intra-preneurial” role a plus: taking products from inception to launch within a larger organization Strong initiative, bias for action, and reflexive sense of ownership. Highly self‐motivated and independent Excellent collaboration skills and stakeholder management including managing up to executive leadership. Strong interpersonal skills and ability to influence without formal authority. Ability to work well with agency partners, cross functional partners and internal and external stakeholders Working knowledge of agile development methodologies and how highly scaled digital/mobile products come togetherFamiliarity with agile project management tools like Jira, Confluence, FigmaExcellent organization and time management, and comfort managing aggressive deadlines Strong technical intuition. Technical background a plus. Familiarity with web and app development tech stack. Understanding of digital fitness trends, and subscription based economic models, a plus. Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives, including managing aggressive deadlinesExcellent presentation and verbal and written communication skills along with the ability to persuasively communicate effectively across all levels of the organizationAble to establish and maintain effective, collaborative work relationships with diverse individuals, including internal and external stakeholders, agency partners, and cross-functional partnersCreative, progressive, thought leadership with the ability to influence without formal authority at all levels of the organizationDedicated learner with a natural curiosity for consistent growthExhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environmentCooperative team player with an upbeat, positive, “can-do” attitude! Perks Hybrid work schedule out of our Hampton, NH or future Boston, MA officeCompetitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefitsGenerous vacation/holiday payVolunteer days off 401(k) RetirementEmployee Stock Purchase ProgramChildcare reimbursementPet care reimbursementTuition reimbursementFree learning and development programsDiscount programs, including vacations, theme parks, shopping, meal delivery services & much moreCompany-sponsored social eventsFree Black Card membership and fun exercise incentivesAccess to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card areaDelicious, healthy breakfast and lunch options served at our Hampton, NH Club Support Center café Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.