Transasia Bio-Medicals Ltd.

Product Manager

Posted: 5 hours ago

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Job Description

The Product Manager – Instruments Division will be responsible for managing the product lifecycle, driving new product launches, supporting sales initiatives, and improving overall product profitability. The role requires close coordination with marketing, sales, and cross-functional teams to ensure achievement of business objectives and growth targets.Key Responsibilities1. Product Strategy & RoadmapOwn and manage the new product roadmap.Identify market opportunities and recommend product enhancements.Conduct market research and competitive analysis.2. Product Launch & ManagementLead and execute new product launches.Coordinate with cross-functional teams to ensure smooth rollouts.Develop launch strategies including positioning and promotional plans.3. Sales & Marketing SupportSupport Marketing & Sales (M&S) teams with product training and technical inputs.Drive sales through effective product promotion initiatives.Develop promotional materials and tools to enhance product visibility.4. Profitability & PerformanceMonitor product performance and profitability metrics.Identify improvement areas and implement corrective actions.Work on pricing strategies and margin optimization.5. Market DevelopmentDrive contribution and generate new leads.Expand market share within key product portfolios.Strengthen brand positioning in assigned segments.Key Result Areas (KRAs)Successful launch of new products/tests.Achievement of sales targets.Improved product profitability.Increased market share in key product categories.Effective product promotion and market penetration.Experience3+ years of relevant experience (preferably in Product Management)Required Skills & CompetenciesStrong data analysis and interpretation skillsExcellent communication and presentation skillsSales orientation and commercial acumenLeadership and cross-functional coordination abilityStrategic thinking and execution capability

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