Product Marketing Executive

ShoutOUT Labs, a pioneering Software as a Service (SaaS) company incorporated in the United States and Sri Lanka, invites you to join our team as a Business Analyst Intern. With a global presence, including customers and partners in the US, UAE, Caribbean Islands, Saudi Arabia, and Cambodia, we are dedicated to enhancing customer experiences through our innovative products: Loyalty Management, Campaign Management, and Conversational AI platform. As part of our dynamic team, you will have the opportunity to work on challenging projects, contribute to our growth, and make a significant impact on our journey to redefine customer engagement. Learn more about our mission and services at https://shoutoutlabs.io/ and https://shoutout.ai.Job Overview:We are seeking a strategic and results-driven Product Marketing Executive to lead marketing initiatives and support business expansion. In this role, you will collaborate across teams to design and execute go-to-market strategies, manage product positioning, and develop compelling content that resonates with our target audience, strengthening our digital presence.Key Responsibilities:Design and execute go-to-market strategies that support business development, partnerships, marketing, and community engagement to strengthen our brand presence.Take part in product positioning to highlight the product's value, ensuring alignment with product-market fit.Collaborate with product, sales, and content teams to create aligned and effective marketing campaigns, leveraging AI tools to enhance campaign effectiveness and personalization.Conduct market research and competitor analysis to identify trends, opportunities, and challenges.Develop and implement content strategies to promote the product to existing clients and potential customers.Manage the user CRM system and execute drip email campaigns, newsletters, and customer engagement strategies.Build messaging that’s easy to understand and resonates with the target audience, driving engagement and conversion.Qualifications:Preferably a Bachelor’s degree in Marketing, Business, or a related field.Minimum 1 year of experience in product marketing, digital marketing, or a related role.Prior experience in SaaS product marketing activities is a plus.Prior experience in using advanced AI tools for marketing campaigns is a plus.Excellent communication and collaboration skills to work cross-functionally with diverse teams.Proficiency with CRM tools and email marketing platforms.Ability to conduct market research and competitor analysis.Strong written and verbal communication skills with a keen eye for detail.Benefits:Joining ShoutOUT Labs means becoming part of a supportive and innovative environment. We offer:An attractive compensation plan.Opportunities for learning and skill development.Supportive and inclusive company culture.We are looking for talented individuals who are passionate about making a difference. If you are driven, innovative, and ready to contribute to our success, we would love to hear from you. Apply today to become a part of our journey to revolutionize customer experiences.