Product Marketing Executive

Product Marketing Executive (Fixed-Term Contract)The Role:We are looking for a creative and energetic Product Marketing Executive to join our Product Marketing team on a one-year fixed-term contract. In this role you will drive the growth of our products through ideation, strategy formulation, and collaborative execution of acquisition and retention campaigns.Main responsibilities :Develop and innovate strategies on how to market and increase adoption of both new and existing trading productsEnsure strategies align with the overall product objectives and the company visionPartner with various marketing sub-teams to design and roll out impactful acquisition, lifecycle, and retention campaignsEnsures strategies align with the overall product objectives and the Company’s visionDive deep into campaign results and draw out key trends, successes, and areas for improvementWork closely with product owners to implement relevant marketing strategiesSupport sales and client-facing teams with product positioning and promotional materialsStay abreast of market trends, competitor strategies, and customer needs to ensure product competitiveness and growthRelay findings to relevant marketing departments and suggest strategic shifts when necessaryMain requirements:A degree in Marketing, Communications, Business or a related fieldAt least 3 years of solid experience in Digital Product Marketing. Experience in financial services or online trading will be considered an advantageWorking experience with user behaviour tools, like GA4, FullStory and AppsFlyerProven ability to derive insights from data and translate them into actionable strategiesIn-depth grasp of customer behaviour, market nuances, and industry shiftsAnalytical mind and strong quantitative skillsAbility to translate complex product features into clear, compelling benefitsOutstanding communication and presentation skillsExcellent written and verbal communication skills in EnglishBenefit from:An attractive remuneration packageIntellectually stimulating work environmentContinuous personal development and international training opportunitiesThe Hiring Experience: What Awaits YouLet’s Connect – Intro Chat with Talent AcquisitionDeep Dive – First Interview with Your Future TeamBring It to Life – Role-Specific Take-Home TaskFinal Connection – Final InterviewType of employment: Full-timeLocation: Cyprus, Greece or RemotePlease visit our website www.xm.com/careers to submit your online application for this positionAll applications will be treated with strict confidentiality!