Product Marketing Manager - UK

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind.We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!General Summary:The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integratedgo-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and delivercompelling assets.Essential Duties and Responsibilities:Provides support to the cross-functional teams with the goal of successful GTM outcomesResearches, analyzes, and documents findingsMay coach and review the work of other team membersDesigns, delivers, and executes marketing and communication strategiesAnalyzes and assesses performance of marketing strategies and recommends improvementsModels new product plans and routes to market, while accounting for required resources and payback periodsEstablishes relationships with executive leaders to present product functionalitiesDrives the end-to-end planning processes and core priority settingsWorks with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customersDrives evolution of the business through simplification and transformation activitiesDevelops and manages the positioning and messaging for product expansion strategies in new marketsIdentifies customer needs, oversees market research, and monitors market trends and competitive landscapesCommunicates the value proposition of products and develops tools to support the selling proc essMonitors internal processes for efficiency and validity pre- and post-GTMManages market person mapping and marketing intelligenceAssists marketing programs that drive demand for products within their assigned marketsCommunicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplaceInitiates and fosters relationships to create new products and enhance functionality of existing products and product linesAssists with the product market requirement phase of market analysis, total addressable market size, and competitive landscapeInterfaces with all partner-centric listening posts to gather input and communicate product strategiesAssists with training material messaging and educational contentAssists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term Knowledge, Skills, and/or Abilities Required:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Ability to manage projects and processes independently with limited supervisionAdvanced knowledge of applicable work areaAbility to situationally adapt and understand new technology/processes as per business and partner requirementsKnowledge of the Technology Solution Provider Market and its submarketsAbility to do unified product demonstrations, delivering presentations to customers and prospectsStrong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technologyStrong problem structuring, identification, and resolution skillsAbility to translate ideas into clear, high impact communications (e.g., emails, papers)Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgmentAbility to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teamsStrong business awareness and acumenEducational/Vocational/Previous Experience Recommendations:Bachelor’s degree in related field or equivalent business experience4+ years of relevant experiencePreferred: MBA or related master’s degreePreferred: Product Marketing certification(s)Working Conditions:Onsite/Hybrid/Remote depending on location20-40% travel may be required (regional and international)ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.