Product Marketing Manager (B2B SaaS, US Market - Parental Leave Cover)

This is a temporary position (parental leave cover), expected to last approximately 18 months, with the possibility of transition depending on business needs and results.Text builds AI-powered customer communication tools used by thousands of businesses worldwide.We’re looking for a Product Marketing Manager who can turn SaaS products into clear, credible stories that move the market.You’ll work together with the Head of Website Experience to shape positioning, launch new pages, and scale our product narratives across websites.Your mission: owning the website as a growth engine, leveraging proper communication and positioning of our product, winning hearts of customers through storytelling and driving measurable growth through data, experimentation, and smart use of AI.What You’ll DoHelp evolve product positioning and messaging (with the Head of Website Experience) for our core brands (LiveChat, HelpDesk, ChatBot, and Text) tailored to B2B audiences in the USPlan and execute web initiatives, ensuring brand narrative and funnel consistency across SEO, content, and designOwn product-related website sections: page structure, UX flow, and conversion performance. You will collaborate closely with the UI Designer, Web Engineer, and SEO ManagerUse AI tools for research, audience analysis, message testing, and brief creation to build scalable workflows that balance speed and precisionCollaborate with the Content Automation Specialist and Content Writer to create high-impact communication, stories, landing pages, and enablement assets that connect product value to customer outcomesLeverage analytics to measure messaging effectiveness and conversion across touchpoints; build hypotheses, run experiments, and iterateResearch competitors, market shifts, and customer insights to refine value propositions and identify new opportunities for differentiationPartner with Product, Sales, and Customer Success teams to ensure tight message-market fit and consistency across the buyer journeyWhat Good Looks Like (first 90 Days)Ship performing product related landing pages in a predictable wayMonitor data for product-related web pages and funnels, tracking traffic, conversion, and influenced pipelineIntroduce or refine AI workflows for planning and team managementDocument key insights from competitor and market research to inform upcoming product storiesRequired Experience4–8 years in B2B SaaS marketing, ideally in the ecommerce / customer service spaceUnderstanding the conversion funnel of the SaaS productsProven ability to build and optimize product narratives and go-to-market frameworksHands-on with website content, UX flows, and modern SEO/GEO/AEO standardsExperience using AI tools for research, content and media generation, or analytics plus strong editorial judgment and reliabilityComfortable interpreting analytics (GA4, GSC, Looker Studio) to measure and improve performanceExperience collaborating with Product, Sales, and cross-functional marketing teamsSkills And Traits We ValueStorytelling that connects product value to customer outcomesStrategic thinking that translates insights into scalable workflowsAn analytical and experimental mindset: measuring, testing, and adapting fastBeing driven by results and hungry for successIndependence and proactiveness: taking ownership and delivering without waiting for directionCuriosity about market shifts and eagerness to pioneer new approachesExcitement about leveraging the Text ecosystem (LiveChat, ChatBot, HelpDesk, Text) and building from existing scaleTools you’ll likely use hereGenAI and productivity: ChatGPT, ClaudeSEO and research: Ahrefs, Google Search Console, SurferSEOAnalytics: GA4, Looker Studio, Clarity, product analytics toolsCMS: Statamic, WordPress; basic familiarity with HTML/MD/GitHubAutomation and CRM: HubSpot, SalesforceDesign and collaboration: Figma, Canva, ClickUp, or JiraNice to haveExperience with lifecycle marketingWeb experimentation (A/B testing, messaging or UX tests)Original research or storytelling assets that generated measurable impactFamiliarity with AI-driven content QA and governanceSuccess metrics (owned/influenced)Conversion rates on key product-driven web pagesQuantity and quality of conversionsQualified traffic growth and improved message engagementAdoption and ROI of AI-enabled marketing workflowsInfluenced opportunities and pipeline contribution from web pagesCycle time from idea, to launch, to measurable impactWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.