Product Marketing Manager

Product Marketing ManagerReady to Launch Security Products for a Global Audience? We’re Hiring a Product Marketing Manager!What we do at DetectifyWe're Detectify, and we're not your average cybersecurity company. We're a team of passionate engineers and hackers who are obsessed with building cutting-edge tech that actually makes a difference in making the internet a safer place. We're talking about real-life hackers who know their stuff. You'll learn from the best, and maybe even develop some elite skills yourself. Detectify offers cybersecurity solutions that combine human ingenuity with automation. We offer a DAST solution that streamlines asset discovery and vulnerability assessments for Product Security and AppSec teams. We believe that the fear of cyber threats should never stand in the way of digital greatness.What you’ll get to doAs our Product Marketing Manager, you will be the central hub connecting our product, marketing, and sales teams. You will be the expert on our customers and the market, using your insights to craft compelling narratives and launch products that resonate with a deeply technical audience.Some examples of your responsibilities:Go-to-Market Strategy: Own and execute the end-to-end GTM strategy for new product and feature launches, from positioning and initial messaging to post-launch analysis and optimizationCompelling Messaging: Translate complex technical features into clear, differentiated value propositions. You will craft the core messaging that forms the foundation of all our marketing and sales effortsSales Enablement: Partner closely with the sales team to arm them with the tools they need to win, including technical datasheets, competitive battle cards, demo scripts, and case studiesContent Collaboration: Act as the subject matter expert for the rest of the marketing team, collaborating with our Content and Demand Gen leads to fuel campaigns with product-centric stories, technical blog posts, and customer evidenceMarket Intelligence: Be the voice of the customer and the expert on the market. Continuously analyze our competitors, buyer trends, and our product's position to inform both the product roadmap and marketing strategyProduct Evangelism: Act as a key spokesperson for our products, with opportunities to represent Detectify at conferences, host technical webinars, drive analyst relations, and engage with the global security communityWho you areYou are a "nerdy" and passionate product marketer who thrives at the intersection of technology and business. You have a proven track record of launching technical products and a gift for telling stories that connect with developers and security professionalsSeveral years of experience in product marketing, specifically within a B2B SaaS company targeting a technical buyerDemonstrated success leading multiple GTM and product launch campaigns from start to finishA strong technical acumen and genuine curiosity to dive deep into complex products. You can "speak engineer" and build credibility with a technical audience. Cybersecurity experience is a huge plusYou are an exceptional storyteller and communicator, both in writing and in person, and are excited by the opportunity to be a public voice for the companyProven track record of driving partnership and alignment with GTM teams including Product, Engineering, Sales, and the broader marketing teamAn interest and curiosity in using AI to optimize marketing activities and integrate AI into your daily workflow is highly desirableA proactive attitude, takes action quickly, and thrives in a fast-paced, self-managed environmentSo, what do you think?We are proud to foster an inclusive workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product. This is something we value deeply and we encourage everyone to be a part of changing the way the world thinks about security! Go hack yourself!