Product Marketing Manager

The Product Marketing Manager is responsible for driving go-to-market strategies, crafting compelling product messaging, and ensuring successful product launches that resonate with target audiences. This role bridges the gap between product development and customer engagement by translating technical features into clear, customer-focused benefits. The ideal candidate is a strategic thinker with strong communication skills and a deep understanding of market dynamics, customer needs, and competitive positioning.Main duties and responsibilitiesUnderstands customer needs, market trends, and competitive landscapeStudy company products and translate technical details into benefits for the user in close alignment with product managementCraft compelling product positioning and messaging that differentiates the product in the market across marketing channels (landing pages and campaigns)Collaborate with content and lead generation team to create campaigns that drive awareness and leadsTailor communication for different segments and channels by selecting and creating the appropriate marketing content (e.g., print, digital, social) for each audienceEnsures sales enablement by providing relevant materialOrganize and coordinate the market launch of new products and conceptsManage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.Work with in-house or external Writers and other content creators to create the desired content.Develop and maintain relationships with external vendors whose products or services will be needed for the product marketing.Measure and analyze the effectiveness of product campaigns and initiatives using various analytical tools and provide actionable insights and recommendations for improvement.Key requirements3–7 years of experience in product marketing, brand management, or go-to-market strategy, ideally in a B2B or tech environmentStrategic thinker with a customer-first mindsetProven success in launching products, developing positioning and messaging, and driving customer engagementDeep understanding of market research, customer segmentation, and competitive analysisExcellent written and verbal communication skills, with the ability to translate complex features into clear customer benefitsStrong skills in positioning, messaging, and storytelling tailored to different buyer personasExperience in tools such as: Adobe Illustrator, Photoshop, InDesignExperience with go-to-market planning, sales enablement, and lifecycle marketingProficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics)Ability to collaborate cross-functionally with product management, sales, and customer service teamsHighly organized, detail-oriented, and able to manage multiple projects simultaneously Your Location:Poland - KrakowDiversity, Equity & Inclusion (DEI)We are an inclusive employer that welcomes all backgrounds, perspectives, and experiences. Regardless of your origin, gender, age, sexual orientation, beliefs, disability, or political views, we value diversity and believe that unique perspectives drive innovation and success.Join us and be part of a team where everyone belongs!