Product Marketing Manager, Lyft Healthcare

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.The Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to redefine the way they operate. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way.To support our rapidly growing business, we’re looking for a Product Marketing Manager with proven experience marketing solutions to businesses. The person in this role will be responsible for shaping product roadmaps, bringing solutions to market, and leading marketing plans to acquire customers and increase bookings with a focus on health care, education, and transit audiences. You will operate in a fast paced and entrepreneurial environment.Responsibilities:Develop and drive a strategy for business-facing products in conjunction with the Product, Sales, and Marketing teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messagingLead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programsBe the voice and expert of personas within our target industries to influence the roadmapWork cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launchesIdentify new types of features based on customer research, competitive analysis, and market trendsDrive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiativesExperience:Bachelor’s degree5+ years experience in product marketing2+ years experience in B2B marketingExperience working on Healthcare, SaaS or API products a plusAnalytical thinker with experience in data-driven marketingStrong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teamsExperience in applying market insights to inform and optimize the product experienceSales enablement experienceStrong Excel and analytical skills; SQL skills a plusVery strong written communication skillsThrives in a fast-paced environment with a bias towards actionBenefits:Extended health and dental coverage options, along with life insurance and disability benefitsMental health benefitsFamily building benefitsChild care and pet benefitsAccess to a Lyft funded Health Care Savings AccountRRSP plan to help save for your futureIn addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.Subsidized commuter benefitsLyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #HybridThe expected base pay range for this position in the Toronto area is CAD $115,000 - CAD $143,750. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.