Product Marketing Manager, NDI

NDI® is removing the limits of video connectivity - powering sharing, collaboration, creation, and optimization through IP. As the leading standard for video-over-IP, NDI technology enables thousands of products and organizations to create better multimedia experiences, build more efficient workflows, and unlock entirely new AV use cases. As Product Marketing Manager, you'll play a key role in shaping how NDI is positioned and marketed across industries. The goal of Product Marketing at NDI is simple yet ambitious: drive adoption and fuel growth by turning innovative IP video technology into clear, compelling value for users, partners, and the market at large. As Product Marketing Manager, you'll not only execute best-practice processes, but also shape how NDI's offerings are understood, adopted, and expanded across industries. You'll be the key link between Product, R&D, and our go-to-market teams - ensuring that the benefits, ROI, and transformative potential of NDI are unmistakable in every message, campaign, and partner conversation. This is also a role of possibility: NDI is in a period of rapid evolution and global growth, and part of your mission will be to help define what success looks like and chart the path to get there.Responsibilities Own go-to-market strategy for NDI products and solutions, including positioning, messaging, and launch executionTranslate technology into value by creating clear narratives, customer stories, and use cases that resonate with partners, users, and internal teams Drive adoption and growth through strategic marketing programs, campaigns, and enablement initiatives Enable the field and partners with compelling content, sales tools, and training that communicate ROI and benefits of adopting NDI Conduct market and competitive research to inform product strategy and ensure NDI's differentiation is clear Measure and optimize impact of product marketing activities, ensuring visibility of results to stakeholders Act as the voice of the customer and the partner within the organization, advocating for their needs and shaping product-market fit Tasks and DutiesDrive product launches end-to-end, leading campaign execution across channels (digital, events, PR, social, partner marketing) Create and deliver marketing assets such as messaging frameworks, product collateral, case studies, web content, and sales enablement tools Develop vertical-specific use cases and stories (broadcast, enterprise AV, education, etc.) to expand NDI adoption in new markets Act as the key contact between Product/R&D and go-to-market teams, ensuring sales and marketing have complete visibility into release schedules, roadmaps, and feature updates Partner with Demand Generation to design and optimize campaigns that drive awareness, adoption, and qualified pipeline Produce launch kits and release deliverables (feature briefs, customer-ready content, internal FAQs) to ensure consistent communication of product updates Conduct win/loss and customer feedback analysis to refine messaging and uncover growth opportunities Track and report on campaign performance, using data to inform future programs and demonstrate ROI Monitor competitor activity and industry trends to inform positioning and keep NDI ahead of the curve Collaborate with developer relations and technical teams to ensure integrators and third-party developers have clear positioning, documentation, and value narratives for building on NDI Sales enablementTranslate product features into clear customer and partner value, creating messaging and narratives that align with outcomes and purchasing processes Produce and maintain sales collateral (presentations, playbooks, one-pagers, battlecards, ROI tools) and track usage/effectiveness with CRM and analytics Equip sales and channel partners with enablement materials (sales kits, demo scripts, customer-facing presentations, diagrams, videos) that make it easier to position and sell NDI Collaborate with OEM and ecosystem partners on co-marketing and enablement programs that highlight NDI apps, tools, and SDKs Source and amplify customer stories and advocates, turning use cases into proof points that strengthen sales conversations Support sales readiness efforts by contributing positioning, messaging, and value props for training sessions and workshops led in partnership with sales leadership Develop demo narratives, scripts, and supporting content to ensure tradeshows, partner events, and live engagements are consistent, compelling, and on-message Continuously optimize enablement content based on feedback from sales, partners, and customers Evangelize NDI internally and externally, driving awareness of product developments and success stories across stakeholders Market awareness Elevate NDI's visibility and influence in the industry by driving awareness of its role as the global standard for IP videoPosition NDI as a thought leader by shaping narratives and participating in key industry conversations, events, and media opportunitiesShowcase customer success and adoption through proof points, references, and case studies that highlight real-world valueContinuously capture market insights to refine messaging, guide strategy, and ensure NDI stays ahead of industry trendsRequirements3-5 years of experience in marketing, with at least 2 years in product marketing - background in B2B, B2C, or prosumer technology all welcomeProven ability to craft go-to-market strategies, positioning, and messaging that drive adoption across different audiencesFamiliarity with video technology, Pro AV, media, or adjacent industries is a plus, but not required Strong skills in translating technical features into outcome-focused customer valueExcellent written and verbal communication skills, with confidence engaging both internal stakeholders and external audiencesExperience supporting ecosystem or partner-driven products (OEMs, SDKs, integrations) is a bonusComfortable working in a fast-growing, evolving environment where success metrics and categories are still being definedSupervision Received  Reports to the VP Solution MarketingOperates with a high degree of independence in planning and executing product marketing initiativesReceives strategic direction but is expected to drive go-to-market activities, launches, and adoption programs end-to-endWorks in close collaboration with Product, R&D, Sales, and Marketing teams to ensure alignmentBenefitsAcross Vizrt, we all work with our shared purpose in mind; to deliver more stories, better told. That is because we believe that stories have the power to impact not just the audience, but the teller as well. A well-crafted and well-delivered story can change the world. We strive and innovate to deliver the best software-defined visual storytelling tools to the world's storytellers across broadcast, media, public service, enterprise, not-for-profit, education, health, houses of worship, in fact wherever there is a need to educate, entertain or inform. Because that is what stories do, it is why they are important. 4 billion humans see the stories that our customers tell every day. So, for us diversity is not an optional objective, it is a simple reality. Our customers' customers are diverse, our customers are diverse, Vizrt gains strength from being diverse. It is true that we hold our diversity to be essential, it is something we constantly nourish and pay attention to, but it is not something we take for granted. We do not tolerate discrimination or harassment. We champion inclusion and we value each other's stories, and we relish their telling.We offer a comprehensive benefits package that includes: Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance Professional Development: Opportunities for ongoing training Join our team and take advantage of these benefits while working in a dynamic and supportive environment.Recruitment Process    Recruiter Screening  Team Interview  Case Interview Final Interview