Product Marketing Specialist

Product Marketing SpecialistNew York City - Hybrid Reports to: CEO, USAbout the RoleWe are hiring a Marketing and Product Strategist in the US to lead the development and launch of our upcoming eCommerce FinTech product. This role is critical in shaping the product for the US market, defining its positioning, and ensuring a successful GTM by June 2026.You will work at the intersection of product strategy, go-to-market execution, and branding, aligning customer needs with HQ’s product vision and building a strong value proposition tailored to the US market.Key ResponsibilitiesProduct Strategy & DevelopmentDevelop a holistic vision for the US eCommerce product.Own new product launches end to end — from ideation and roadmap to delivery and scaling.Design the product experience and roadmap in alignment with HQ product team.Conduct competitive analysis and benchmarking of peers.Go-to-Market & BrandingDevelop and articulate a clear value proposition for the US market.Partner with marketing and branding teams to craft messaging, campaigns, and brand assets to support product adoption.Partnership & EcosystemBuild strategic alliances to strengthen product value and competitiveness.Act as the local point of contact to bridge between US partners and HQ product teams.QualificationsBachelor’s degree in Business, Marketing, Product Management, or related field; MBA preferred.7+ years of experience in product strategy, GTM, or product marketing, ideally within eCommerce, FinTech, or payments.Demonstrated ability to take a product from ideation to launch (zero to one), including defining value proposition and GTM execution.Experience in branding and positioning products for competitive markets.What We OfferHigh visibility role with significant impact on business growth.Competitive compensation and benefits.Collaborative, international work environment with growth opportunities.