Job Description

该职位来源于猎聘 Purpose of the Position:Responsible for product management and strategic marketing for medical device product lineWork closely with internal functions (Sales, Clinical, Sourcing, R&D, QARA) to achieving revenue and profit targets. Responsibilities and Duties:New product launch management, analyze target market situation, provide PDP, BP, complete launch plan and pricing. Ensuring relevant advertising and promotional materials as well as sales support, in collaboration with regional marketing, clinical, sales and distributors.Identify market opportunity and work closely with sales team to understand customer needs and competition, conducting market research, monitoring competition and the competitive products development. 3Product range development. Define product policies for range. Proposing new product to complete the product portfolio and drive the growth, introduce new products based on strategic growth plan and market requirements.Manage category portfolio including phase in and phase out, product line extension, re-engineering, re-sourcing and portfolio simplification. Work with QARA and region sales & marketing to define market entry strategy.Provide product training internally and externallyRequired Skills and Experiences:At least 3 years’ work experience in medical marketing or product management.Proven track record in successful product management.Strong presentation and communication skills.Proficient software skills across all standard programs (Excel, Word and PowerPoint).

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