Production of “The Hustle” Reality TV Show Teaser, Project Launch, Advocacies and Audition process

About Search Search for Common Ground (Search) is an international non-profit organisation that promotes the peaceful transformation of conflict. With headquarters in Washington, DC, and Brussels, Belgium, Search’s mission is to transform how individuals, organisations, and governments deal with conflict—moving away from destructive approaches and towards cooperative solutions. With more than 700 staff worldwide, Search implements projects in more than 30 countries in Africa, Asia, Europe, the Middle East and North Africa, and North America. Search for Common Ground has fully integrated the Lake Chad Basin Programme, representing a strategic, multi- dimensional, and coordinated conflict transformation initiative across Nigeria, Cameroon, and Chad. The Nigeria Office is part of Search’s Lake Chad Basin Country Programme which leverages a mature, nationwide operational platform in Nigeria established in 2004, a strategically expanding mission in Cameroon officially registered in August 2023, and a purposefully re-established presence in Chad returned in 2023 following an initial operational phase from 2011-2017. Fundamentally grounded in rigorous, locally-validated conflict analysis and deploying our signature Common Ground methodology, the programme systematically empowers women and youth as central agents of peace, strengthens indigenous conflict resolution mechanisms, and mainstreams peacebuilding objectives into humanitarian and development frameworks through the Humanitarian-Development-Peace Nexus approach. Summary of the Responsibilities of the Production Outfit Search is seeking an experienced Production Outfit to produce the Teaser and the Audition process of "The Hustle” Reality TV show. The Production outfit will be responsible for covering and editing the project launch event in Abuja. The outfit will go through training on the Common Ground Approach, conflict sensitivity, and safeguarding. During production, the team will create teasers, videos for social media content, and promotional materials for digital and broadcast platforms; produce videos and radio spots for advocacy events and the project launch. The outfit shall provide full media coverage and post-production editing of the project launch event and auditions in Katsina, Zamfara and Sokoto. Develop the pitch deck and call-for-entry visuals; brand the audition venue. In post-production, the outfit will deliver a teaser, an Audition process creatively edited, Full coverage and edit Project Launch event, Social Media platform materials, Radio spot, and promotional materials for digital and broadcast platforms. Secure necessary permits and insurance, and provide all raw footage recorded for the purpose of this project. Background of the Project The North West states of Katsina, Zamfara, and Sokoto (KZS) states are entrenched in a complex crisis marked by pervasive insecurity, deep-seated socio-economic challenges, and a rapidly deteriorating social fabric. This environment, characterized by high youth unemployment, significant skills gaps, and the erosion of community trust, has left a generation vulnerable to recruitment by criminal and extremist groups. Compounding this, negative media narratives have fueled a damaging social divide and a sense of alienation within the region. In response, "The Hustle" proposes an innovative intervention that leverages Nigeria’s dynamic youth population and the influential power of its media landscape. This reality TV show is designed as a 24- month initiative to reinforce peace and social cohesion by providing youth with concrete alternatives to violent extremism. The programme will create a platform for young entrepreneurs from diverse backgrounds in KZS to collaborate, develop business skills, and pitch innovative ideas, thereby fostering economic empowerment, rebuilding the social fabric, and shifting harmful national narratives. By combining the proven appeal of reality television with conflict-sensitive methodologies, "The Hustle" aims to catalyse a tangible shift towards peace and prosperity in North West Nigeria. With the goal of reinforcing peace and social cohesion in North West Nigeria, the reality TV show has the specific objective of ensuring that Youths Develop Activities and Alternatives to Violent Extremism. Below are the expected outputs for the show and these outputs should reflect in the teaser and promotional materials: Output 1.1: A reality show demonstrating the capacities of young people to develop and lead their own socio-economic initiatives in their communities in KZS states is implemented. Output 1.2: The public is sensitised to the positive leadership of young people in peacebuilding and their social and economic contribution to their community. Output 1.3: Young people from the Northern region benefit from network support to develop their own activities. Link to the detailed terms of reference is attached