Alibaba Group

Project Korea-Online Marketing Manager 온라인 마케팅 매니저-Seoul

Posted: 2 days ago

Job Description

Job Responsibilities- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.Job Requirements- Bachelor’s degree or above, preferably in Marketing, E-commerce, Media, Brand Management, or a related field; - Minimum of 8 years of experience in digital marketing, including at least 3 years in team leadership roles; experience in e-commerce or internet companies is preferred; - Deep understanding of the digital advertising ecosystem and data analytics, with proven ability to manage end-to-end strategy and execution; - Overseas work experience or prior responsibility for international market projects is a plus; - Fluent in both Korean and English; Chinese language proficiency is a advantage; - Strong cross-cultural communication skills, high adaptability, and willingness to develop a long-term career in Korea.

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