Head of Growth - B2C

Immediate start idealPermanent A fast-scaling travel and experiences brand is building out a new growth function and we’re looking for a sharp, creative, hands-on operator to lead the charge. This is your chance to take Paid Social from a low base to a proven, scalable growth engine and play a pivotal role in shaping how a much-loved international brand acquires customers across key global markets.

You’ll report directly to the CMO and act as their right hand on performance, creative, testing and optimisation starting with one of the brand’s flagship products and expanding across new geographies and channels.

What You’ll Be DoingOwn and scale Paid Social strategy with Meta, TikTok and UGC at the coreBuild high-performing full-funnel campaign structures across acquisition, retargeting, and lead-genLead creative testing cycles briefing agencies, iterating based on results, and raising the barWork closely with Product, Design, and CRO to improve landing pages and post-click experienceSupport CRM in building smarter nurture journeys from paid social lead captureTest and validate campaigns quickly with a mandate to experiment, adapt, and scaleHelp shift the business away from dependency on paid search toward performance-driven diversificationContribute to the 2026 growth roadmap across new cities, audiences and acquisition modelsWe’re Looking For Someone Who.

. . Has 8+ years in performance or growth marketing, ideally across D2C, travel, ticketing, or marketplacesHas deep Paid Social expertise, with strong experience briefing, scaling and iterating Meta and TikTok campaignsUnderstands how creative, landing pages and messaging work together to drive conversionHas worked cross-functionally across product, design, CRM and analyticsMoves fast, thinks commercially, and thrives in scrappy, hands-on environmentsBrings strong judgement, high standards, and a desire to build things that workBonus points if: Experience with Subscription businesses acquiring loyal customers, or business selling low frequency, high value products.

You have experience acros testing app install campaignsExperience in start-up and/or scale-up environments. Global remit of campaigns especially USEstablished relationships with high-performing paid-social agencies or creative studios. Why This Role?You’ll have influence, autonomy, and a runway to make real commercial impact and if successful, help shape the brand’s global growth strategy for years to come.