Public Relations Executive

The PR Executive is responsible for executing the PR strategies of Maison Pyramide's clients and handling all their PR activities by reaching out to endorsers for collaboration and media for publishing press kits to establish a brand identity and elevate the PR level of the brands. As well as working on constantly seeking to expand MP’s international press database.JOB DUTIES & RESPONSIBILITIESStrategy & PlanningCreate communication, media and PR strategies for PR ClientsProactive and reactive media engagement, including identifying new opportunities to promote clients and reacting quickly to eventsResearch target media, produce distribution lists and compiling forward featuresExpand MP’s international press database by researching and staying updated with the market to know of new editors and stylists.Schedule interviews, features and/or public appearancesArrange client photography and attend shoots if requiredIdentify, develop and execute communications strategy for key media contacts and customer referencesEvent management, including press conferences and promotional eventsCommunications, Media and Media RelationsBuild relationship and network with colleagues, clients and the media: face- to-face, online and via telephoneResearch, write and distribute press releasesDraft copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, adverts and marketing materialsGenerate positive news coverage, achieve product placement without payment in broadcast, print and new mediaAttend client meetings to take project briefs and to review ongoing projects, taking notes and producing client contact reports to summarize any agreed actions and time schedules for deliveryDeal with clients on a day-to-day basis by telephone and email to progress jobs, and any other general client requirementsPromote new stories and features to mediaAttend events (clients’ & company) as required, which may fall on evenings or weekendsReach out for influencers and celebrities to secure endorsement for brands during an event.Suggest brand collaboration and/or CSR campaigns according to the client’s strategy.Monitoring and ReportingOrganize, analyze and evaluate media coverage with appropriate metricsPrepare regular client reportsInternal ConsultancyProvide internal consultancy when necessary within the units: Management, PR, Sales and Social MediaHelp provide content and copywriting for all MP units as requiredMaintain consistent language and corporate image throughout MP and its media contacts and collateralsOrganizational ResponsibilitiesContribute to team and organizational meetingsAssist and provide information for MP Brand-book & WebsiteUndertake other duties as requiredKNOWLEDGE & EXPERIENCEBachelor's degree in public relations, communications, or a related fieldProven track record of successfully implementing PR campaigns and securing media coverageFluent in English & ArabicSKILLS & ABILITIESExcellent written and verbal communication skillsPlan strategicallyStrong leadership and team management skillsAbility to work under pressure and navigate challenging situationsExperience working in a fast-paced environment and managing multiple projects simultaneouslyFashion and luxury knowledge and background is preferableIf you’re interested, please send your resume with the job title mentioned in the subject line to hr@maisonpyramide.com.