Public Relations Manager

*** STOP ***Before applying, please note two things.We are looking for an experienced PR Manager. We are not interested in people with experience in other types of marketing. PR experience only, please.We are looking for a person to join our team in Ireland. No applications from outside Ireland, please.*** Thank you, and best of luck. ***About AlisonWe are Alison, the world’s largest free online empowerment platform for education and skills training, offering over 6,000 CPD-accredited courses and a range of impactful career development tools. We are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we strive to be a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.We believe that free education, more than anything, has the power to break through boundaries and transform lives.About The JobAlison is currently looking for an experienced PR Manager.As PR Manager at Alison, you will lead the development and execution of comprehensive PR strategies to boost Alison’s reputation, brand recognition and growth. You will drive media strategy and stakeholder engagement, but also take a hands-on role in crafting compelling, high-impact press releases that shape public perception and elevate our brand narrative.You will take full ownership of our PR efforts - building and nurturing relationships within the global media and education industry. You will craft compelling narratives that resonate with diverse audiences to elevate our brand reputation. You will collaborate with internal teams as well as outside partners to create meaningful, authentic communications that grow our brand and thereby our business.Please note that the majority of this position is work-from-home. However, we expect our PR Manager to be able to meet with stakeholders as well as (potential) partners in person. This requires at the very least:EU nationalityCurrent residence in Ireland (preferably Galway). SummaryGlobal PR Strategy and Leadership: lead Alison’s global PR strategy, building brand recognition/reputation in countries worldwide. Use tools to track media coverage, visibility and leadership. Build media relationships, lead global campaigns, and develop press materials, inquiries, and outreach.Set KPIs, monitor performance, and ensure alignment with global goals. Manage crisis communications and assist customer support with guidelines and messaging.Influencer Strategy: create and implement a global influencer strategy, defining how Alison builds relationships with learners through top-tier influencers. Execute partnerships, ensure consistent messaging and alignment with global KPIs. Create reporting to track performance at global level and oversee influencer guidelines and briefings to maintain brand consistency.Brand Partnerships: Support the CEO and VP of Brand Strategy in identifying brand promotion opportunities that align with Alison’s values and priorities. Formulate, execute and oversee contact building. Manage outreach efforts and assist with contract negotiations. Ensure partnerships align with strategic goals, empower our brand identity and deliver company growth.Qualifications RequiredMinimum of 8 years experience in brand relations, public relations, influencer marketing.Prior experience in the education industry. Native-level English required. Good command of Spanish is a bonus.Proven experience in building a successful global comms framework.Excellent organizational skills, and ability to manage multiple projects at the same timeResult-oriented, with strong quantitative and qualitative analytical skillsProactive team player and independent ability to meet goalsReady to learn, grow and adapt in a fast-paced and international environmentBackground of working with different departments and tight deadlinesEducation: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.What You Will GetThe opportunity to make an impact and grow your career at a fast-growing international company. A fast-paced work environment that expects personal responsibility and gives autonomy in return.Work from home, and with a team located worldwide.Excellent remuneration and ability to advance.