[Publishing Center] Campus Marketing Manager, Malaysia(A168096)

Responsibilities:Education Ecosystem Planning & Field Execution:Design and implement scalable, replicable MLBB activation programs capable of rapid deployment across multiple cities and educational institutions (Primary Schools to Universities) simultaneously or in sequence.Craft compelling narratives for programs, events, markting promotions, press releases and more, tailored to resonate with diverse audiences.Manage part-time staff or student ambassador teams or agencies(vendors) or mods for effective execution.Compliance & Stakeholder Management:Maintain deep understanding and strict adherence to all relevant local/national regulations, school policies, and compliance requirements (e.g., venue usage, child protection laws, data privacy, promotional regulations, sponsorship rules).Liaise effectively with school administrators, faculty, and student organizations to ensure full compliance for all activities, mitigating legal and reputational risks.Manage any necessary government and/or school-level reporting, permitting, and approval processes related to events.Cost Management, Performance Measurement & Reporting:Develop detailed event budgets and maintain rigorous cost control over materials, venue fees, staffing, logistics, and merchandise.Define clear KPIs for activations (e.g., Penetration Rate of schools ,Participants, New Registrations, Cost per Acquisition - CPA).Track, analyze activation data, evaluate effectiveness, prepare post-event reports, and provide actionable insights for continuous improvement.3rd-Party Brand Integration & Partnerships:Proactively identify, negotiate, and secure co-marketing/sponsorship partnerships with relevant student-facing brands (e.g., beverage, FMCG, electronics, fintech).Manage partner relationships, ensuring brand alignment and adherence to campus compliance regulations.Requirements:Minimum 5 years working experience with at least 1-2 years proven track record in partnerships, project management and/or marketing programs (fast moving industries / tech / gaming is a plus)Excellent communication and execution skills, capable of overseeing scalable marketing programs, liasing with external stakeholders / partners and managing suppliers effectively (experience in government relationships and/or media relations are highly desirable)Passion for MLBB / gaming (esports / gaming industry experience is a plus)Proficient in English + Bahasa Malaysia for both written and spoken (Mandarin proficiency is a plus)Unleash Your Potential at MOONTON GamesMOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.Perks & Benefits- Flexible working hour arrangements- Work-In-Office meal benefits- Unlimited office pantry snacks & afternoon tea arrangements!- Exclusive in-game benefits- Comprehensive medical benefits- Attractive bonus structure- Collaboration with a dynamic, global team around the world- Rank promotion program- Convenient & accessible locations- Mentorship program for new employees to quickly get familiar with the business and corporate culture- Annual company trip- Fun celebrations during major festivals- Team building activities- Mental health & wellness initiatives- MOONTON Talks & educational programs- Exclusive game-themed gifts during special occasionsApply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.