Manager Global Social Media

About The RoleAs the Manager Global Social Media, you are responsible for managing Qatar Airways’ Social Media presence and global influencer’s partnerships. You will ensure Qatar Airways’ positive reputation in the digital space by developing social media campaigns, activations, content which will drive a positive impact globally on social media. The role is also the key liaison between the corporate communications & marketing functions and regional communications teams. You will ensure alignment of corporate communications and marketing strategy through setting strategy for QR social media platforms. StrategicYour key accountabilities include:

Develop the airline’s global social media communication strategy, determining the level of investment and recommended choice of channels for each communication campaign. Develop strategic relationships with key global media partners, influencers & vloggers according to campaign objectives. Establish Qatar Airways as preferred airline for social media travel community and key brand ambassadors. Manage and execute the social media strategy to meet defined business goals for the airline and its subsidiaries. Build and grow social media following whilst driving higher engagement through strong content. OperationalEnsure campaign delivery, performance and identified goals are being fulfilled as scheduled.

Monitor campaign performance and pacing and conduct performance analyses on a regular basis, using a data driven approach to optimize campaigns. Deliver reporting and in-depth analysis to GCEO and clients to provide them with unique and actionable insights. Constantly look for enhancement and new technology to improve effectiveness and budget spend efficiency. Create and maintain good relationship with bloggers, social media influencers and online portals to cover our events when needed and generate an online buzz. Analyze campaigns and translate quantitative data into recommendations and plans for revising the Social Media campaigns.

Conduct a competitive analysis by studying competitors on social media networks to benchmark on content, reach and engagement rates. Provide real-time updates on breaking news and issues to Corporate Communications Management team for escalation as required. Oversee and monitor daily and annual plans as developed by Social Media team. Management & LeadershipEstablish the department or team’s objectives and priorities to align with and support business objectives. Regularly evaluate the department or team’s objectives, plan, procedures and practices, and makes appropriate changes if needed. Be part of an extraordinary storyYour skills. Your imagination. Your ambition.

Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible. Job PostingJul 20, 2025, 8: 18:

34 AMAbout YouThe successful candidate will have the following qualifications and skills: Bachelor’s Degree or Equivalent with minimum 8 years of job-related experience. Social media management experience. Strong background of content creation, community engagement, influencer partnerships. In-depth knowledge of global social platforms. Proven track record of developing and executing high-impact social campaigns. Experience with social media analytics tools. Ability to lead cross-functional teams and manage multiple stakeholders. Strong command of English language – excellent communication skills. Strong leadership experience – able to manage diverse teams and cross-functional groups. Able to work in high-pressure and fast paced work environment.

About Qatar Airways GroupOur story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.

Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community. How To ApplyIf you’re ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form.