Marketing Executive

Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. A dynamic role focused on executing full-funnel marketing strategies and enhancing customer relationships for Ralph Lauren Hong Kong and Macau. This position plays a key role in CRM initiatives and retail marketing activities while supporting the marketing team's overall objectives.

Key ResponsibilitiesMonitor and evaluate campaign and customer performance, analyse customer data and identify opportunities for optimization. multiple channels, including eDM, SMS and WhatsApp etc. onduct regular data analysis to derive actionable insights and trends. customer engagement, new customer acquisition and retention. collateralQualificationsExperience, Skills & KnowledgeBachelor's degree in Marketing, Business, or a related field. Proven experience in CRM, customer lifecycle management, or database marketing. Strong understanding of CRM principles, strategies, and best practices. Proficient in CRM tools and platforms, with experience in data management and segmentation. Analytical mindset with the ability to interpret and analyze customer data.

Excellent communication skills, both written and verbal, with the ability to present insights and reports. Proficient with MS Excel, PowerPoint and PowerBI. Detail-oriented with strong organizational and project management skills. Collaborative team player with the ability to work effectively across cross-functional teams. Prior experience in the retail or luxury fashion industry is a plus.