MARKETING PERSONNEL

Job DescriptionMarketing Strategy Development: Develop and implement comprehensive marketing strategies that align with overall business objectives. Conduct thorough market research to identify target audiences, their needs, and preferences. Create compelling brand messaging and positioning that differentiates our products in the market. Develop innovative marketing campaigns across various channels, including digital, print, and events. Campaign ManagementPlan and execute marketing campaigns, overseeing all aspects from concept to launch and evaluation. Monitor campaign performance using key metrics and analytics, making data-driven adjustments as needed. Ensure campaigns are delivered on time, within budget, and in compliance with regulatory guidelines.

Collaborate with sales, creative teams, and external agencies to ensure seamless campaign execution. Product Positioning And MessagingCraft clear, concise, and compelling product messaging that resonates with target audiences. Develop marketing collateral, including brochures, presentations, websites, and social media content. Ensure all marketing materials adhere to regulatory requirements and industry standards. Monitor and respond to customer feedback and online reviews to maintain a positive brand image. Market Access SupportCollaborate with market access teams to develop pricing strategies and reimbursement plans. Support the launch of new products by ensuring market access and reimbursement readiness.

Monitor and analyze market access trends and competitor activities to inform marketing strategies. Relationship ManagementBuild and maintain strong relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and media outlets. Organize and participate in medical conferences, workshops, and exhibitions to raise product awareness. Manage external agencies and vendors to ensure they meet project objectives and deliver quality results. Conducting promotional activitiesQualificationsDiploma in Marketing, Business Administration or related fieldProven experience in pharmaceutical marketing, product management, or related roles within the healthcare industry. Strong understanding of pharmaceutical regulations, compliance requirements, and ethical standards. Excellent communication, presentation, and interpersonal skills.

Analytical mindset with the ability to interpret data, trends, and market insights. Ability to work independently and collaboratively in a fast-paced environment. Job Category: MARKETING PERSONNELJob Type: Full TimeJob Location: NairobiSorry! This job has expired.