Regional CRM Lead

About WoltAt Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.As the Regional CRM Lead, you will be instrumental in defining, developing, and executing our CRM strategy within our South OR North region, including countries in Southern Europe and Central Asia or Northern Europe. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices. We're looking for 2 Regional CRM Leads for the South and North regions.This role demands a highly strategic individual with a deep understanding of customer behaviour, data-driven decision-making, and a proven ability to lead cross-functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to DIrector of CRM.What you’ll be doingDay-to-day in this role, you’ll: Own the strategic development and execution of customer-centric initiatives, translating business objectives into actionable, data-led campaigns and customer journeysCollaborate closely with local marketing teams and align on a combined roadmap and shared prioritiesDevelop and lead the execution of sophisticated, multi-channel CRM communication strategies across email, push notifications, in-app messaging, and emerging channels, optimizing for engagement, retention, and subscription growth.Drive the strategic integration of CRM initiatives with broader marketing, product, and design roadmaps to create seamless and impactful customer experiences across all touchpointsDrive campaign reporting and performance analytics, producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisationEstablish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelinesLead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing, product, design, and the consumer business teamIdentify and implement opportunities for automation, reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflowsMentor and guide junior team members, providing strategic oversight, feedback, and development supportOur humble expectationsAt least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement roles, with a demonstrable track record of success in a senior capacity Preferably working within B2C from a tech, e-commerce, or similar industry with at least 3 years of managerial experienceStrong leadership and influencing skills, with the ability to effectively collaborate with and inspire cross-functional teams in a global organization.Proven experience in designing, launching, and optimizing complex, multi-channel subscription programsExcellent communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadershipDemonstrated ability to drive innovation and adapt to a rapidly evolving technology landscapePrevious experience with Iterable/Braze/CleverTap/Leanplum is preferredPrevious experience in food delivery, on-demand delivery or e-commerce is a strong plusWhat we offerThis is a rare opportunity to step into a high-impact regional role at one of Europe’s most loved tech companies. As Regional CRM Lead, you'll shape the future of how we connect with our customers across diverse markets—from the Mediterranean to Central Asia. You’ll get to drive CRM innovation at scale, turning data into meaningful, personalised customer experiences.You’ll work alongside talented marketing, product, and analytics teams across the region and globally—learning fast, building smart, and making a real business impact. If you're someone who thrives on autonomy, enjoys building from the ground up, and wants to help define CRM excellence at a regional level, this is the role for you.Here’s what you can expect:A key strategic role with regional scope and visibilityLots of room to experiment, innovate, and own your roadmapA strong learning environment with sharp and kind teammatesThe chance to build scalable, data-led CRM programs with real impactThe opportunity to work across 10+ diverse markets and customer segmentsCompetitive salary and benefits, plus stock optionsA friendly, inclusive culture where people (and data!) come firstNext stepsWe review applications on a rolling basis, so we recommend applying sooner rather than later. Once we receive your application, our Talent Acquisition team will take a look—and if there’s a match, we’ll be in touch to kick things off!Here’s a quick look at what the process typically includes:Intro chat with our Talent Acquisition PartnerInterview with the Hiring ManagerCase or task round – an opportunity to show how you thinkFinal interviews with key stakeholders across Marketing and CRMOur Commitment to Diversity and InclusionWe’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.