Regional Marketing Manager – Middle East + Turkey

Zuma is hiring a Regional Marketing Manager - Middle East + Turkey. This fantastic role will oversee all regional marketing activity, driving creative campaigns, partnerships, events, and communications that strengthen brand equity, drive footfall, and deliver measurable results. Working closely with the Regional Social Media Manager, to ensure every initiative reflects Zuma’s premium positioning and aligns with both global strategy and local market nuances.You will act as a brand ambassador and key link between the local operations teams and the Global Brand & Communications Department.What you will do:Regional Marketing Strategy + ExecutionDevelop and implement the regional marketing plan for all Zuma locations within the Middle East + Turkey, aligned with global brand objectives and local business needsAct as the main liaison between local operations teams and the global marketing function, ensuring clear communication and alignment on prioritiesSupport the delivery of brand campaigns, partnerships, and activations across the region, ensuring quality and consistencyLead the planning and execution of new restaurant openings and seasonal residenciesBrand ManagementChampion the Zuma brand across the region, ensuring every market reflects the brand’s DNA and premium positioningIdentify and share regional trends, opportunities, and competitor insights with the global team to inform strategyCollaboration & TeamworkWork hand-in-hand with the Regional Social Media Manager and the senior brand and marketing teams to align content, campaigns, and influencer activity with overall marketing goals Partner with restaurant General Managers and local Operations teams to identify commercial priorities and support them with targeted marketing initiativesPartnerships, PR + EventsIdentify and manage regional brand collaborations, partnerships, and sponsorships that align with Zuma’s values and audienceCoordinate with regional PR agencies and media partners to drive impactful coverage and brand visibilityOversee key events and brand activations, ensuring excellence in execution and ROI trackingPerformance + ReportingMonitor and analyse the performance of regional marketing activities, providing regular reports and insights and track and manage marketing budgets for each market effectively Skills + Experience RequiredMinimum 4 years experience in marketing within hospitality, F&B, or luxury lifestyle brandsStrong understanding of premium and lifestyle brand positioning and customer engagementProven experience developing and executing regional marketing strategiesExcellent project management and organisational skills, with the ability to manage multiple markets simultaneouslyConfident communicator and relationship-builder across diverse teams and culturesExperience working across the Middle East region; knowledge of local markets and media landscapesBased in Dubai with flexibility to travel regionally as requiredWhat We OfferThe opportunity to represent one of the world’s leading restaurant brands across a vibrant and high-growth regionA dynamic, creative, and collaborative international marketing environmentExposure to global strategy and cross-market initiatives within Azumi’s world-class restaurant portfolioCareer progression opportunities within a growing global hospitality groupOur Commitment to InclusivityWe are an equal opportunities employer and welcome all applicants. If you require any assistance to make the recruitment process more accessible, please let one of our Talent Acquisition team know.