Regional Sales Manager

Location: Markham, ONAbout OmnifyOmnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighting industry. Lumify is a dynamic, entrepreneurial company expanding across North America with custom LED lighting solutions. We specialize in engineered backlighting products, supporting some of the world’s top brands including Estée Lauder, Sephora, Guess, Ulta Beauty, Chanel, and many more.In addition to retail, Omnify supports top architectural firms, OEM manufacturers, fabricators, and technology integrators. Our team is passionate about creating tailored, high-impact lighting solutions that bring spaces and designs to life.Headquartered in Markham, Ontario, Omnify also operates manufacturing facilities in South Korea and China. Our CultureAt Omnify, we’re proud to be building something meaningful, and we’re doing it together. Our sales team is a group of driven, collaborative, and genuinely supportive professionals who are serious about results, but never at the expense of culture.We value clarity, accountability, and follow-through. When you join us, you’re stepping into a role with structure, support, and the runway to grow. Our team thrives on sharing wins, learning from challenges, and moving quickly.We work hard, celebrate progress, and push each other to raise the bar. If you’re someone who enjoys being part of a strong, high-performing team; and you’re excited by the idea of contributing to a growing company that’s setting a new standard in the lighting industry, we’d love to meet you. Our Core Values·       We are Customer Centric·       We are Problem Solvers·       We know Less is often More·       We foster a Growth Mindset·       We work as a TeamPosition OverviewThe Regional Sales Manager is responsible for executing Omnify’s strategic sales initiatives within an assigned territory to achieve revenue and growth objectives. Reporting to the Senior Vice President of Sales, this role manages regional agency partners, drives business development, and ensures that customer and project needs are met with precision and professionalism.The successful candidate will demonstrate strong business acumen, leadership capability, and an ability to develop trusted relationships across all levels of the customer and agency network.Key ResponsibilitiesSales Strategy and ExecutionImplement regional sales plans in alignment with company objectives and achieve defined revenue targets.Manage and support regional agency partners to maximize performance, including quoting, follow-up, and order management in collaboration with the Customer Success Support team.Monitor and analyze sales performance to identify opportunities for improvement and growth.Lead ongoing execution of the Omnify agency engagement model within the territory, ensuring consistent activity and measurable progress.Agency and Client Relationship ManagementDevelop and maintain strong, long-term relationships with agencies, specifiers, designers, engineers, distributors, and contractors.Provide expert consultation to clients, ensuring needs are understood and solutions are effectively aligned with project requirements.Drive an ongoing engagement process with agencies, including regular in-person visits, scheduled touchpoints, and proactive relationship development.Deliver recurring agency training sessions on Omnify capabilities, core product categories, and new product launches to increase specification confidence and adoption.Manage agency performance through scorecard metrics, ensuring expectations are clear and accountability is maintained across quoting activity, training participation, and sales results.Business DevelopmentIdentify and pursue new business opportunities and potential agency partnerships within the assigned region.Conduct presentations, training sessions, and sales outreach to expand Omnify’s market presence.Support agency partners in driving increased specification and volume through targeted initiatives and proactive project involvement.Product and Market ExpertiseMaintain an in-depth understanding of the company’s products, competitive offerings, and market trends.Ensure agency partners are fully trained and equipped to promote Omnify’s product portfolio.Educate and align efforts to simplify specifications and ensure the correct Omnify products are carried through project revisions.Project and Operational CoordinationOversee key regional projects, ensuring deliverables, documentation, and timelines meet customer and company standards.Collaborate with internal teams—including operations, marketing, and customer success—to ensure consistent and timely project execution.Reporting and ForecastingMaintain accurate records within the CRM system, including all activities, opportunities, and pipeline data.Prepare regular reports and forecasts related to sales performance, revenue, and market activity.Marketing and Industry EngagementManage regional marketing and sample budgets in alignment with strategic priorities.Represent Omnify at trade shows, conferences, and industry events to strengthen brand awareness and customer relationships.QualificationsDegree or diploma in Business Administration or a related field.Proven experience in Lighting as a Regional Sales Manager or equivalent role, with a record of meeting or exceeding sales targets.Strong leadership, communication, and relationship management skills.Ability to influence and collaborate effectively across all organizational levels.Demonstrated strategic thinking and problem-solving capabilities.Experience with CRM platforms and data-driven reporting.Knowledge of the lighting, design, or architectural industry considered an asset.Commitment to ongoing professional development and industry engagement.Compensation and BenefitsCompetitive base salary and performance-based incentives.Comprehensive group benefits package.Opportunities for professional growth and advancement within a high-performance organization.How to ApplyInterested candidates are invited to apply through this posting. Only those selected for an interview will be contacted. Applications will be reviewed on a rolling basis.AccessibilityThe primary work location is our Markham, ON office (Steeles Avenue East and Highway 404). Free parking is available, and public transit is accessible directly in front of the building.Omnify is an equal opportunity employer committed to providing a barrier-free workplace. Accommodations are available upon request for candidates participating in all aspects of the selection process.