Monday, October 27, 2025
Ralph Lauren

Regional VIC & Clientelling Manager Italy

Posted: 19 hours ago

Job Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.,The Regional Clienteling Manager is responsible for Clienteling for the region, working closely with the Regional Manager and Store Managers, building and maintaining the client portfolio by contributing to the collective and individual performance of the regions Clienteling KPI’s and objectives.To this end, he is responsible for the achievement of Region clienteling targets, supporting store managers and their sales team member trough setting strategies, planning in store moments activation and achieving challenging objectives following each steps in the clienteling process and metrics: data capture, contactability, prospecting, client outreach, appointments, and top tier client engagement, retention and HNW acquisition,ü In partnership with the EMEA Clienteling team, launch and lead the execution of VIC Development initiatives in store build an effective client centric culture across the region, supporting stores in developing meaningful 1:1 relationships, leveraging all commercial and experience activations provided by corporate.ü Make sure that all Clienteling tools and activations are implemented, understood and leveraged at store level, driving key KPIs’ and maximising ROIü In partnership with the EMEA Experience and development team, develop and implement in-store programs to stimulate clienteling development and resultsü Work closely with Regional Manager and Store Management to built an appropriate strategy and to select the right client profiles for local and global client activations in-store and off-siteü Accountable for all Clienteling metrics for the regional (data capture, Clienteling sales, client outreach, appointments, retention…)ü Be an ambassador leading by example on all clienteling aspects from welcoming clients to entertaining clients during in-store and off-site eventsü Ensure the successful adoption of the Clienteling app among the store management and the Sales Associatesü Recruit New potential VICs within and outside of the store Develop a comprehensive acquisition strategy to accelerate HNW growth for Italy leveraging key partnership in alignment with marketing/Clientelingü Recruit and acquire new HNW clients, delivering personalized and Bespoke development plansü Drive effective prospect conversion rates across retail eventsü Provide and delivery training, motivation and coaching to all Store Manager and sales staff to upgrade their ability to create and develop strong relations with clientsü Retain and develop the existing VIC portfolio With a focus on HNW clients build an effective client development strategy looking at all trade in, up and across opportunitiesü Constantly monitor and coach Sales Associates on data collection to enrich the data baseü Highlight the importance of customer retention and being a service-centric leader through role play, morning huddle and be spoke Meeting.ü Proactively support to identify lapsing clients and implement actions to re-engage with themü Manage the regional store empowerment budget to treat VICs and enhance the instore experienceü Champion client experience and leading with luxury lifestyleü Ownership of the client experience in store, stimulate store teams to prepare, execute and follow up Private Appointments.ü Develop Operational standard procedure for clienteling.ü Facilitate and support out of store lunches or dinners with VIC and deputy client advisorü Help the team to deep-dive client profiles, behavior and preferences to personalize the experienceü In view of the exposure to events and to protect the customer data privacy, we request that you adhere to the Global Media and Social Policy.,ü 5 years minimum of Luxury Retail experienceü Deep knowledge and understanding of Luxury Business, customers, competitors and productsü Previous people management experienceü In-depth knowledge of developing and implementing excellence in customer service and client relationsü Commercial awarenessü Ability to be pro-active and self-motivatedü Flexibility with hours to suit the business needsü Excellent verbal and written communication skills. Ability to communicate down, across and up within the organization.ü Excellent time management skills with the ability to prioritize workloads to meet deadlinesü Usable knowledge of computer software (MS Word, MS Excel, MS PowerPoint, MS Outlook).

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