Senior Marketing Strategist for Personal Brand [346]

About the Company: Dylan Jahraus is a multi-six figure Etsy seller who has transformed her success into a comprehensive coaching platform for aspiring Etsy entrepreneurs. Our company is made up of a dedicated team of 35 professionals. Our services include private 1: 1 coaching, financial planning, team training, and exclusive Etsy resources, all designed to help sellers scale their businesses effectively. The program has empowered over 3,500 Etsy sellers worldwide, while their mission is to provide actionable strategies and personalized support to foster successful Etsy ventures. About the Role:

We’re hiring a strategic Senior Marketing Strategist for Personal Brand to help us grow and convert a highly engaged audience in the coaching and digital education space while managing our remote marketing team. This role is ideal for someone who understands the nuances of personal brands, knows how to build and optimize high-converting funnels, and can lead affiliate marketing efforts with confidence. You’ll work across website performance, lead generation, and partnership strategy to drive measurable growth. This is a Full-Time remote role. We are looking for a Senior Marketing Strategist for Personal Brand specifically with these requirements:

3+ years of experience in digital marketing, specifically in education, coaching, online courses, or personal brand-driven businesses. Bonus if you understand personal brand ecosystems. Proven experience with multi-channel funnel strategy, segmented lead journeys, and campaign planning that drives conversions. Strong understanding of HubSpot, Segmetrics and GoHighLevel for attribution, tracking, and automation. Demonstrated ability to build, manage, and lead affiliate programs with a conversion-focused approach. Relevant experience managing a marketing team to track project deliverables. Comfortable with fast iterations & growth experiments - not afraid to change direction when the data calls for it.

Hands-on experience with CMS platforms like Showit, WordPress, or Webflow for optimizing landing pages and improving site performance. Skilled in managing marketing projects with a strong sense of prioritization and attention to detail. Analytical mindset with the ability to interpret data, uncover insights, and make performance-driven decisions. Comfortable setting and reporting on KPIs tied to lead generation, conversion rates, and affiliate performance. Your responsibility will include (but not limited to): Oversee a small marketing team and coordinate with contractors on weekly deliverables.

Guide and optimize marketing funnels by tracking attribution, lead quality, and conversions using tools like Segmetrics and HubSpot. Ensure accurate attribution by overseeing UTM structure, landing page link updates, and tool integrations. Lead and grow the affiliate marketing program, including partner outreach, setup, and performance optimization. Guide website and funnel optimization efforts across Showit, WordPress, and Webflow to improve user experience and conversions. Growth Opportunities/Perks: Competitive salary aligned with experience. Work from anywhere with a results-driven approach to performance. Freedom to implement ideas, test new strategies, and lead innovative marketing initiatives.

Join a dynamic team that values innovation, creativity, and data-driven strategies. Work with top-tier professionals, strategic partners, and affiliate networks to expand your marketing expertise. Flexible PTO. Medical, Dental and Vision (if in US) after 90 days of employment. This Position Is Perfect For You If…You’re super organized. You excel at managing multiple campaigns, deadlines, and analytics without missing a beat. Your ability to plan ahead ensures seamless execution. You’re passionate about data-driven marketing. You thrive on analyzing marketing performance, optimizing conversion funnels, and refining strategies to maximize ROI.

You understand the power of automation, analytics, and performance marketing to drive sustainable growth. You're results-oriented. You focus on impact, making decisions based on key performance metrics rather than guesswork. Success for you means driving measurable business growth through strategic, well-executed marketing campaigns. Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews. Thank you for taking the time to consider this position. I look forward to hearing from you soon!