About Us: Bella Inc is a private company registered in Rwanda, dedicated to the production and supply of premium fresh-cut roses. As part of the Flower Park project developed by the Government of Rwanda, our mission is to be a pioneering flower farm producing high-quality roses for international and local markets. Currently, Bella Inc operates a 54-hectare farm, with plans to expand to 65 hectares. Located at an altitude of 1500 meters above sea level and approximately 65 km from Kigali International Airport, our farm offers ideal growing conditions for intermediate head size standard roses.
Since commencing production in July 2016, we have achieved an average daily yield of 200,000 stems. Job Description: We are seeking an energetic and creative Marketing Manager to lead our marketing efforts across local and international markets. This role will involve creating and executing strategies that strengthen Bella Inc's brand presence, grow customer relationships, and drive business development in the flower industry. Key Responsibilities: Strategic Marketing Leadership: Lead the development and execution of the company's overall marketing vision, ensuring alignment with corporate strategy and growth objectives. Market Development: Research and analyze market trends, customer needs, and the competitive landscape.
Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans aligned with company objectives. Brand Management and Communication: Maintain and enhance the Bella Inc brand image across all platforms. Digital Marketing: Manage digital marketing activities including website management, SEO/SEM, social media campaigns, and email marketing. Event Planning and Trade Show Participation: Organize participation in industry trade shows and exhibitions. Market Intelligence and Reporting: Monitor and report on marketing activities, market trends, and campaign performance. Customer Engagement and Sales Support: Work closely with the sales team to design and implement customer engagement initiatives. Qualifications: Experience:
Minimum 3-5 years proven experience in marketing, preferably in floriculture, agriculture, retail, or related industries. Education: Bachelor's degree in marketing, Business Administration, International Business, Agribusiness, or a related field. Strong understanding of B2B and B2C marketing strategies. Proficiency in digital marketing tools (Google Analytics, SEO, social media platforms, email marketing tools). Excellent verbal and written communication skills in English (French or German is a plus). Creative thinker with strong analytical and problem-solving skills. Experience in organizing promotional events and trade shows. Ability to work independently and collaboratively in a multicultural environment.
Full time job at the farm site Benefits: Competitive salary Health insurance Paid time off Opportunity to work in a growing, internationally recognized agribusiness
Customize your resume to highlight skills and experiences relevant to this specific position.
Learn about the company's mission, values, products, and recent news before your interview.
Ensure your LinkedIn profile is complete, professional, and matches your resume information.
Prepare thoughtful questions to ask about team dynamics, growth opportunities, and company culture.
