Sales and Marketing Analyst

Essence Investment AG is a leading Cannabis company with a strong focus on the European market. Through our investments and subsidiaries, we produce cannabis products with the highest quality standards to serve our overarching commitment: Empowering patients and consumers to live the life they choose.Our investors value our strategic approach where we identify and integrate promising businesses, fostering synergies and leveraging our industry expertise to nurture growth on a profitable basis in an emerging market environment. As an industry leader in Europe's increasingly liberalized Cannabis markets, we possess deep knowledge of the regulatory nuances of each country.The Sales and Marketing Analyst within Essence Investment AG plays a role in driving data-informed commercial decisions across all Essence subsidiaries by analyzing customer behavior, market trends, and sales performance. This position focuses on identifying growth opportunities, optimizing pricing and promotional strategies, and supporting marketing and merchandising initiatives.Key ResponsibilitiesAnalyze market dynamics, customer segments, and competitive landscapes to identify opportunities for business growthCollect, interpret, and report data related to sales trends, customer preferences, and marketing performanceDesign and evaluate pricing, merchandising, and promotional strategies to improve revenue and profitabilityDevelop dashboards and visual reports to track KPIs for sales and marketing effortsConduct post-campaign and post-launch analyses to measure ROI and recommend improvementsEnsure data accuracy and integrity across CRM, ERP, and other systems as applicableRequirementsQualificationsCompleted Bachelor' degree or higher2+ years of experience in a sales analytics roleExperience working in a start-up / SME environmentFull proficiency in English, proficiency in Russian or in Dutch is an advantageSolid understanding of market research principles, segmentation, and pricing strategyAdvanced skills in data analysis, statistical modeling, data processing (Python/SQL), and CRM/marketing platforms is a strong advantageBenefitsOpportunity to enter and progress in a high-growth industryHybrid and flexible work environment, with occasional business trips across EuropeCareer growth potentialCollaborative and data-driven working cultureCompetitive remuneration