Sales Director (Cannabis Industry)

Sales DirectorSalary: $100k + Commission / 15% On Target Bonus; OTE: $180k+Location: Hybrid in Southern California (In office 1 day a week)The RoleThe Director of Sales for California will lead and oversee all sales operations for our client’sproduct portfolio, driving revenue growth, expanding market share, and maintaining strategiccustomer relationships. This executive role demands deep industry knowledge, analyticalexpertise, and strong leadership to guide a high-performing sales team within a regulatedcannabis market.The ideal candidate combines strategic vision with data-driven decision-making and excels atworking cross-functionally with marketing, operations, and finance to ensure sales strategiestranslate into measurable business success.Duties and Responsibilities● Develop and execute comprehensive, data-informed sales strategies aligned withcompany objectives and growth targets.● Lead, mentor, and manage the sales team to achieve individual and collectiveperformance goals.● Partner with marketing to design, execute, and evaluate promotional campaigns, pricinginitiatives, and brand activations that drive retail and consumer engagement.● Collaborate closely with operations and supply chain teams to forecast demand,optimize inventory levels, and ensure efficient product availability across all accounts.● Act as the primary commercial liaison with the Operations team, ensuring accurate salesforecasting and demand planning to optimize inventory levels and minimize out-of-stocks.● Conduct in-depth sales analysis and reporting to identify growth opportunities, markettrends, and regional performance variations.● Translate sales and consumer insights into actionable strategies to enhance productpositioning and customer satisfaction.● Collaborate closely with the Marketing team to align sales initiatives with brandcampaigns, product launches, and key messaging for a cohesive go-to-marketexecution.● Develop, implement, and rigorously track the performance of promotional strategies andpricing architecture to maximize revenue, volume, and gross margin across all channels.● Identify new business opportunities and establish relationships with dispensaries,distributors, and strategic partners.● Maintain compliance with all federal, state, and local cannabis regulations in all salesactivities.● Deliver executive-level presentations and reports on sales performance, KPIs,promotional ROI, and strategic initiatives.● Represent the company at industry events, trade shows, and networking opportunities.Qualifications● 7+ years of progressive sales and account management experience in cannabis, alcohol,or other regulated consumer goods industries.● Bachelor’s Degree in Business, Marketing, or related field.● Proven success leading data-driven sales organizations, including forecasting,performance analytics, and CRM optimization.● Demonstrated experience in promotional strategy development, including ROI analysisand retail partner engagement.● Strong background in cross-functional collaboration with marketing, operations, finance,and product development teams.● Proficiency with sales analytics tools, ERP, and CRM systems (e.g., Headset, HoodieAnalytics), and data visualization software (e.g., Power BI, Tableau).● Strategic thinker with exceptional analytical, organizational, and problem-solving skills.● Excellent verbal, written, and presentation communication skills.● Track record of achieving and exceeding sales targets in fast-paced, competitivemarkets.● Knowledge of California cannabis regulations and compliance requirements.● Valid driver’s license, clean driving record, and auto insurance.● Willingness to travel and work weekends or after hours for meetings, trade shows, andevents.Compensation and Benefits● Salary: Competitive ($100K + Commission / 15% On Target Bonus) OTE: $180k+● Benefits: Medical, Dental, Vision, 401K, Life Insurance● Schedule: Monday–Friday, 8:00 AM–5:00 PM (with weekend/availability as needed)