Sales Intelligence Manager

Position Title: Sales Intelligence ManagerReports to Title: Trade Marketing National ManagerDept. / Function: SalesLocation: Guadalajara, JaliscoSummary:The Sales/Business Intelligence Manager will be responsible for transforming data into actionable insights that drive business growth, inform strategic decision-making, and ensure flawless execution in the marketplace. This role will serve as a strategic partner across Sales, Marketing, Finance, and Supply Chain, ensuring decisions are grounded in robust analysis and holistic understanding of the consumer, shopper, and customer.Major Duties / Responsibilities:Data Analytics & Insights GenerationLand input from RGM & OBPPC in Action per Channel/CustomerTools, Systems & Best Practices (Power Bi, AI, Data Collection)Perfect Storeknowledge, skills and abilities required: Data Analysis and Business IntelligenceAct as a data champion across organization, with Strong Knowledge in current tools and future (Power Bi, Tableau, Sol, Excel, AI, etc) Proven Ability to translate data into actionable commercial insights supporting Sales Marketing and Supply Chain, and ensure of Fact-based decision-making.Deep Understanding in FMCG industry dynamics, how information connects with main FMCG capabilities, RGM, OBPPC, Perfect Store and IBM.Skilled data governance, quality assurance, and standardization of reporting processes. Monitor Market Dynamics, category/channel shifts and competitive landscape to anticipate opportunities and ThreatsExperienced with syndicated data sources (Nielsen, Kantar, Scintilla, Customer CRM)Multifunctional influence across areas to ensure Hersheys development through triple win. Customer, Consumer and Category. Perfect Store & Commercial Excellence.How strategy looks like per Channel, Customers and Shoppers profile, implemented in the store.Strategic Segmentation, translate OBPPC, RGM and Brand in clear picture of success. Effective Communicator.Excel in Storytelling to influence and inspire to win.Multifunctional connected online and offline skills to engage key stakeholders.5. Leadership & Talent DevelopmentLead, inspire, and develop a high-performing brand team.Act as a culture carrier and role model for company values.Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.Key Skills & CompetenciesStrategic thinker: ability to balance long-term vision with short-term execution.Advanced Analytics (Machine learning & predictive models)Commercial acumen: strong P&L and business management skills.Consumer empathy: passion for understanding people and culture.Creativity & innovation: ability to inspire breakthrough ideas.Influencing skills: navigate global matrix organizations and align diverse stakeholders.Leadership: proven track record of building and motivating teams.Agility: thrive in dynamic, fast-paced FMCG environments.Education: Bachelor’s degree at minimum.Experience: 10 years in similar role.