Sales Manager - Retail, Kolkata

Company DescriptionSika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and manufacturing industry. Sika has subsidiaries in 104 countries, manufactures in 400+ factories, and develops innovative technologies for customers around the world that facilitate the sustainable transformation of the construction and manufacturing industries. With more than 33,000 employees, the company generated annual sales of CHF 11,2 billion in 2023.Sika In IndiaIn India, the company started its operations in 1985 and was known as Qualcrete India Limited. In 1987, Qualcrete India Limited forged an alliance with Sika AG, Switzerland and was renamed as Sika Qualcrete Limited. In 2002, Sika AG, Switzerland acquired 100% stake in the company and since then the company has been rechristened as Sika India Pvt. Ltd., a wholly owned subsidiary of Sika AG.Sika Automotive & Industry Business delivers innovative solutions to the world’s leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stay close to them via the central sales & marketing office in Pune, and a pan India sales team presence.OverviewJob DescriptionAn inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.Key ResponsibilitiesTo fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plansTo ensure full compliance of sales, price management, promotion and merchandisingDistributionTo ensure distribution objectives for specific SKUs are achieved as per sales planFocus on driving sales in Hardware, Paints, Cement & Sanitary channelsTo ensure a high standard of presence and merchandising for key products in the tradeTo ensure target price levels for both trade and consumers are implementedPromotionsIdentify target outlets, negotiate and implement promotional activities at the highest possible standardFeedback and evaluation of results for sales and marketing management’s reviewControlTo recommend appropriate level of credit and duration to trade accounts as per standard policies and proceduresTo ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales managementTrade RelationshipsDevelop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoSManage and improve performance of assigned trade accountsSales ManagementTo achieve the following core KPIsMonthly sales target volumeIncrease point of sales ( PoS )Provide timely and accurate information for the updating of Salesforce.comEvaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiencyQualificationsGraduate / MBA (Sales & Marketing) with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.SkillsGraduate in any stream / MBA Sales & marketing4 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .Experience Construction Chemicals would be preferredGood in English & local languageExcellent interpersonal skills and an outgoing personalityPossess an analytical and logical thinking processDisciplined approach to management of people and workComputer skills - MS office & CRMAbility to work under pressure to deliver target within tight deadlinesCreative problem solvingStrong team player