Sales Manager(Education)

Position SummaryDrive the European higher-education market with a dual “direct sales + channel” approach. Own the full lifecycle from opportunity discovery, solutioning and validation, tendering, delivery, through expansion and repeat purchases. In parallel, build and enable an education channel ecosystem to achieve both revenue and reputation goals.Key ResponsibilitiesBuild profiles and whitelists of target universities/departments/labs; set quarterly funnels and visit cadence; manage forecasting and deliver results.Translate scenario needs into hardware/software solutions and budgets; run demos/PoCs and technical clarifications; coordinate tendering and pricing strategies; drive contracting and receivables.Recruit and certify education partners/integrators/distributors; sign cooperation and pricing policies; visit end customers, distribute leads, and co-sell on projects.Coordinate delivery/installation/acceptance; organise teacher training and curriculum onboarding; develop case studies and reusable materials.Co-host workshops/teacher enablement events/competitions/trade shows with Marketing and partners to generate high-quality leads and track ROI.Comply with university procurement, public-tender rules, GDPR/export control, etc.; use CRM rigorously, align pricing and inventory, and produce weekly/monthly retrospectives.QualificationsBachelor’s degree or above in Mechatronics/Automation/Electronics/Computer Science/Educational Technology or related field.Proven experience running both direct and channel projects; familiarity with university tendering and public procurement is a plus.Background in robotics/lab equipment/industrial automation with hands-on skills in at least one area (programming/control/vision/mechanics) preferred.Strong communication and influence skills; effective cross-functional collaborator.Fluent English; additional European languages are a plus.Able to travel frequently and work across time zones; holds local legal work authorization and a valid driver’s license.