Sales Manager (Surabaya) - Welding and Cutting Solutions

This role requires the candidate to work in Surabaya, Indonesia.Client OverviewOur client is a well-established industrial solutions provider with over two decades of experience supplying high-quality welding, cutting, and automation equipment to Indonesia’s manufacturing and fabrication sectors. Founded in 2000, the company is known for its strong technical expertise, dependable service, and enduring partnerships with leading global machinery brands.Serving diverse industries such as automotive, construction, heavy equipment, and energy, the company provides not only equipment but also engineering applications, after-sales support, and technical consulting. With headquarters in Jakarta and an expanding presence in major industrial regions including Surabaya, it remains a trusted partner in driving efficiency, innovation, and productivity within Indonesia’s industrial landscape.Job RoleAs a leading industrial technology provider specializing in advanced welding solutions and services, with a strong focus on innovation and technical precision, and serving a diverse client base across manufacturing, construction, automotive, and heavy industry sectors, the company is seeking a Sales Manager, to lead the commercial strategy and execution for the East Java region, while working from Surabaya.This includes managing a sales team, growing the client base, and ensuring revenue targets are consistently met. The role requires strong leadership, customer-centricity, and a proactive sales mindset. You’ll also engage in key account management, contract negotiations, and cross-functional coordination to ensure smooth operations.Key ResponsibilitiesDevelop and implement regional sales strategiesLead, coach, and evaluate the performance of the sales teamAnalyze market trends and identify new business opportunitiesConduct visits and maintain strong relationships with key clientsPrepare sales reports, forecasts, and performance analysisAchieve regional sales targets and business growth goalsResolve customer issues and provide effective solutionsNegotiate contracts and commercial agreementsCoordinate across departments to support operationsBuild strategic networks and long-term partnershipsClient’s Products:Welding EquipmentManual Welding Machines: MIG/MAG, TIG, and Stick (SMAW)Advanced Welding Systems: Robotic welding arms, multi-process systemsAutomated Welding Lines: For mass production and industrial usePower Sources & Controls: Inverter-based, high-precision power unitsBrands: e.g., Fronius, Kobelco, ESABLaser Cutting MachinesFiber Laser Cutting Systems: For sheet metal, stainless, aluminum, carbon steelCNC-Controlled Laser Systems: Precision cutting with high speedBrands: e.g., Bodor Laser (a major partner brand)Cutting SolutionsPlasma Cutting MachinesOxy-fuel Cutting EquipmentCNC Cutting Tables & ControlsAutomation & Integration ToolsWelding automation systemsHandling systems integrated with CNC/roboticsCustomized production cells for specific industriesSpare Parts & ConsumablesWelding wire, electrodes, nozzles, tips, gas lensesLaser machine parts: lenses, protective glass, nozzlesCutting fluids, coolants, etc.Target Market / Customer Segments:Metal Fabrication WorkshopsAutomotive Manufacturers & VendorsShipbuilding CompaniesConstruction Equipment SuppliersGeneral Manufacturing (e.g., steel furniture, enclosures, HVAC, signage)Oil & Gas FabricatorsCandidate RequirementsEducation: Minimum Bachelor's Degree in any major; preference for Management, Engineering, or Marketing, or related field.Experience:More than 7 years of Sales experience, with minimum 3–5 years of managerial experience in B2B sales.Proven track record in managing a regional sales team and achieving sales targets.Experience selling industrial capital equipment.Industry & Market Knowledge: Good understanding of the metal fabrication, manufacturing, automotive, or construction industries.English Skills: Functional proficiency, especially in technical communication - ability to understand and communicate technical terms, product manuals, and basic email or report writing.Professional Skills:Strong track record in team leadership and target achievement.Excellent interpersonal and negotiation skills.Strong negotiation and commercial acumen.Capable of conducting field visits and managing client relationships independently.Analytical mindset for sales planning, forecasting, and performance evaluation.Mobility: Willing to travel across East Java and surrounding regions as part of customer engagement and market development.Job Code: #398