Sales Marketing Manager

Company DescriptionH. Baydoun & Sons (HBS) is a leading solution provider with over 35 years of experience in Sierra Leone and neighboring regions in West Africa. The company specializes in power generation, industrial equipment, tools, lubrication, pumps, hoses, and advanced logistics, partnering with world-renowned brands like Perkins, Volvo Penta, Milwaukee, Liqui Moly, and Deye Solar. Known for its robust distribution network, HBS offers exceptional maintenance and after-sales service, focusing on delivering quality solutions and unmatched customer support. With a dedicated workforce of nearly 50+ professionals, HBS has gained a strong reputation for timely delivery and exceeding client expectations. HBS serves a wide range of clients in both the private and public sectors, prioritizing innovation, regional expertise, and collaborative growth.Role DescriptionThis is a full-time, on-site role for a Sales Marketing Manager located in Freetown. The Sales Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies, identifying sales opportunities, and overseeing market research to enhance the company’s brand and profitability. The role will also involve managing and expanding client relationships, analyzing market trends, leading promotional campaigns, and driving the achievement of sales targets. Strong collaboration with internal teams and global brand partners will be essential to ensure alignment with the company's goals and the delivery of top-tier solutions to clients.QualificationsProficiency in sales strategy development, customer relationship management, and delivering growth in sales performanceSkills in marketing, content strategy, and executing effective promotional campaignsStrong analytical skills, including the ability to conduct market research and assess industry trendsTeam management experience, excellent communication abilities, and leadership qualitiesKnowledge of industries such as power generation, industrial equipment, tools, and logistics is an advantageBachelor’s degree in Business Administration, Marketing, or a related field (MBA is a plus)Ability to work on-site in Freetown and actively engage with internal teams, partners, and clients