Sales Operations Manager

The Sales Operational Manager holds a strategic position responsible for the overall operational excellence and efficiency of the brand or group of brands. This role encompasses a broad spectrum of responsibilities that ensure the seamless integration of various departments to achieve the company's objectives.Responsibilities:Seasonal Buying Budget Management:Develop and manage the budget for seasonal buying activities, ensuring that financial allocations are in line with the company's sales forecasts and strategic goals. This involves careful planning of investments in inventory, considering both current market trends and historical sales data.Supply Chain Supervision:Oversee all supply chain procedures to ensure efficiency and effectiveness in the procurement and distribution of merchandise. This includes overseeing logistics and distribution channels, and ensuring the timely availability of products in stores.Sales Target Setting and Achievement:Set ambitious yet achievable sales targets for each season, in coordination with the Sales Manager and store managers. Monitor sales performance against these targets, implementing strategies to address shortfalls or capitalize on opportunities for growth. Establish markdown limits to manage inventory levels effectively and maintain profitability.Sales Manager and Store Manager Coaching:Provide coaching and training to Sales Managers and store managers to enhance their leadership capabilities, sales skills, and operational efficiency. This includes regular performance reviews, feedback sessions, and the provision of professional development resources.Sales Motivation System Oversight:Develop and oversee a motivation system for sales personnel that encourages high performance and rewards achievement. Regularly review and adjust this system as necessary to ensure it remains effective in driving sales targets and enhancing team morale.Cross-Departmental Coordination:Serve as a liaison between the sales department and other company departments, ensuring seamless communication and coordination. This involves addressing any issues that arise, facilitating collaboration, and integrating sales strategies with broader company objectives.Marketing Oversight:Oversee marketing strategies and campaigns to ensure they align with sales goals and brand positioning. Collaborate with the marketing department to develop promotional strategies, advertising campaigns, and in-store merchandising that drives customer engagement and sales.Brand Strategy Alignment: Ensures that visual merchandising across all stores, as well as sales staff uniforms, are aligned with the brand strategy and standards. This requires a deep understanding of the brand’s core values, target market, and marketing objectives to create a retail environment that effectively communicates the brand’s message.Operational Reporting and Analysis:Regularly review operational performance through detailed reporting and analysis. Use this data to make informed decisions about sales strategies, inventory management, and operational improvements.Leadership and Team Building:Lead the operations and sales teams with a focus on achieving company-wide goals. Foster a culture of accountability, excellence, and continuous improvement across all levels of the sales and operational teams.Compliance and Best Practices:Ensure that all operations adhere to legal standards and best practices within the industry. This includes compliance with employment laws, safety regulations, and ethical business practices.