Marketing Manager

SantaPark Arctic World is a family-owned company with a big heart and passion for excellence. We excel in creating extraordinary experiences for our guests with our unique locations. Our mission is to make our guests stay a lifelong memory.

We also wish our team to have a great working experience and every day embark on a new adventure - creating, learning and developing with us!About the roleAs our current Marketing Manager takes on an exciting new project within our organization, we’re looking for a visionary marketing professional to take our luxury destinations and experiences to the next level.

From the iconic Arctic TreeHouse Hotel and our new Aino Private Island Hotel to the most exclusive Christmas fairytale adventures in Santa Claus Secret Forest and Santa Park; curated selection Extraordinary Experiences as well as the prestigious Lapland Luxury DMC, you’ll be the storyteller and strategist connecting our world to global audiences. Reporting to the Sales and Marketing Director, you’ll lead a talented marketing team, set bold strategies and campaigns, and turn ideas into measurable results.

You’ll blend creative vision with data-driven decisions, steering campaigns, partnerships, and innovations that keep our brands top of mind for travelers seeking something truly unforgettable. What you’ll be doingLead the annual marketing strategy and manage the marketing budget to meet ambitious sales and brand growth targets. Monitor online sales pace and forecasts, take proactive action to meet targets, and provide clear and actionable marketing reporting to support decision-making and performance tracking. Drive innovative digital and offline campaigns, social storytelling, websites, newsletters, and targeted actions to drive in sales.

Build and manage influencer and press collaborations that align with our luxury positioning. Seek and develop strategic partnerships that expand reach and generate measurable sales. Inspire, guide, and develop the marketing team, ensuring high performance, creativity, and wellbeing. Maintain brand consistency across all touchpoints, ensuring up-to-date assets aligned with our brandbooks. What we’re looking forProven marketing experience. Experience from luxury hotels, travel destinations or premium brands is considered an advantage. Strategic thinker who can translate vision into action, combining creative storytelling with commercial results.

Strong understanding of digital marketing, performance data and the agility to act quickly on insights. You are enthusiastic about the opportunities that AI and AI-powered tools bring to modern marketing. A leadership style that inspires teams and fosters collaboration across departments. Fluency in English; Finnish language skills is considered an advantage but not mandatory. Why join usThis is your opportunity to lead marketing for some of the most distinctive luxury hospitality and Christmas brands in the Arctic region.

You’ll have creative ownership, an engaged team, and the chance to see your work directly influence global perceptions and business growth. We offer you a dynamic and inspiring workplace in a Lappish family-owned companyWe want you to bring your personality to work and let you actively develop your talentsWe offer a competitive salary and the possibility of a performance-based bonus structure. Our organization has great set of employee benefits and excellent training and development opportunities in the heart of the Lappish capital. Our office and operations are located in Rovaniemi, Finland.

This is a one (1) year contract, with a possibility for extension. Hiring decisions are made as soon as a suitable candidate is found, so apply now in our Careers portal: https: //spaw. teamtailor. com