Senior Brand Manager (m/f/x)

Senior Brand Manager (m/w/d) | Baden-Württemberg | PharmaIn this role, you will be mainly responsible for the launch of new products from market analysis and business case creation to go-to market strategy, implementation and performance review. The development and management of integrated marketing campaigns along customer journey are as much part of the role as annual marketing and budget planning and briefing / collaborating with external partners. Additionally, there is a chance to take over / develop into a strategic / operational management role.

What will your activities as "Senior Brand Manager (m/f/x)" involve?Lead the strategic direction and daily management of one or more brands in the OTC category. Drive successful product launches — from identifying market opportunities and building business cases to executing go-to-market strategies and tracking results. Create impactful, multi-channel marketing campaigns that deliver consistent brand experience across the full customer journey. Own the annual marketing and budget planning process, ensuring optimal use of resources and clear ROI tracking. Manage relationships with media, digital, and creative partners to deliver best-in-class brand communication.

Translate market, competitor, and consumer insights into actionable strategies that fuel growth. Provide regular performance reporting with clear KPI-based recommendations for improvement. Take full accountability for sales growth, profitability, and market share performance. Collaborate closely with global and cross-functional teams — including Marketing, Medical Affairs, Sales, Digital, and Supply Chain — to ensure alignment and flawless execution. What does the position as "Senior Brand Manager (m/f/x)" offer you?Salary: base salary + bonusContract type: unlimitedVacation: 30 days / yearWorking time: 40 hours / weekAccessibility: Good transport connections by public transport; sufficient parking spaces availableStart date: At the next possible dateHybrid working model:

ideally 2 days in the office / week What requirements should you bring as "Senior Brand Manager (m/f/x)"?Degree in business, economics, or a comparable discipline — ideally with a marketing focus. Solid track record in brand management (mass media & digital), preferably in pharma, OTC, or Personal HealthcareProven success in launching products in medical, pharmacy, and online pharmacy channels — eCommerce (incl. Amazon) is a plus. Passion for digital innovation and AI-driven solutions. Strategic thinker with strong analytical skills and the drive to turn ideas into results. Strong communicator with excellent organizational skills and a high sense of ownership.

Fluent in German and English, both written and spoken. Confident presenter and skilled at engaging different audiences. Proficient in Microsoft 365. I look forward to your application! Sebastian Gotzler+49 89 /26 20 58 887 s. gotzler@sciproglobal. de