Search Engine Optimization Specialist

Our client is a dynamic and rapidly growing agency based in Perth, Western Australia, dedicated to delivering exceptional digital marketing results for our diverse portfolio of clients across various industries. We pride ourselves on innovation, a data-driven approach, and fostering strong, collaborative relationships with our clients. As we continue to expand our reach and capabilities, we're building a global team of talented specialists who share our passion for excellence.The Opportunity:We're seeking a highly motivated Offshore SEO Specialist to join our remote team. This role is crucial for developing and implementing cutting-edge SEO strategies specifically for the Australian market, helping our clients achieve top search rankings and significant organic growth. If you thrive remotely and have a deep understanding of SEO for Western markets, this is for you.Key Responsibilities:Australian Market SEO Strategy: Develop and execute comprehensive SEO strategies tailored to the Australian market, including local SEO, content optimization, and link building initiatives that align with Australian consumer behaviour and search trends.Keyword Research & Analysis: Conduct in-depth keyword research for Australian audiences, identifying high-value, low-competition keywords to drive organic traffic and conversions.On-Page Optimisation: Perform detailed on-page SEO audits and implement optimisations including meta tags, headings, content structure, internal linking, and content briefs for Australian-centric topics.Off-Page SEO & Link Building: Develop and execute effective off-page SEO strategies, including ethical link building (local Australian directories, relevant publications, outreach) to enhance domain authority and search visibility.Technical SEO Audits & Implementation: Conduct regular technical SEO audits to identify and resolve website issues (crawl errors, site speed, mobile responsiveness, schema markup) impacting search performance, collaborating with web development teams where necessary.Content Collaboration: Work closely with our content creation team to ensure all new and existing content is highly optimised for search engines and aligned with target keywords for the Australian market.Performance Monitoring & Reporting: Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Prepare comprehensive reports for clients on organic traffic, keyword rankings, conversions, and provide actionable recommendations.Competitor Analysis: Conduct ongoing competitor analysis within the Australian market to identify opportunities and inform strategy adjustments.Stay Up-to-Date: Continuously monitor search engine algorithm changes, industry trends, and emerging SEO tools, particularly those relevant to Google's Australian search results.Skills & Qualifications:Proven experience (3+ years) as an SEO Specialist, ideally with exposure to the Australian market or similar Western markets.Strong track record of improving organic rankings and driving traffic.Expertise in industry-standard SEO tools (Google Analytics, GSC, SEMrush, Ahrefs, etc.).Excellent understanding of technical SEO, keyword research, on-page, and ethical link building.Exceptional written and verbal English communication skills.Self-motivated, highly organised, and capable of managing multiple projects remotely.What We Offer:Work with a leading Australian digital marketing agency.Flexible, fully remote work environment.Collaborative team culture with ongoing professional development.Competitive salary.If you are a passionate SEO Specialist with a desire to contribute to the success of Australian businesses from your remote location, we encourage you to apply!