Search Engine Optimization Specialist

Company DescriptionWoclick is a leading SEO agency in the Middle East, born from a simple vision: to empower businesses to achieve online visibility. With a focus on data-driven strategies, we specialize in helping clients build strong online presences. Based in Dubai with influence across KSA, Egypt, and the Gulf region, we assist businesses in conquering the digital landscape through innovative SEO practices. Our expertise lies in providing tailored solutions that ensure sustainable growth and audience engagement.Role DescriptionThis is a full-time remote role for a Search Engine Optimization (SEO) Specialist. The role involves conducting keyword research, performing SEO audits, optimizing on-page elements, and implementing competitive link-building strategies. Additionally, the SEO Specialist will regularly analyze web analytics data to fine-tune SEO campaigns, monitor performance, and drive measurable results.Key Responsibilities (The SEO Tasks)The successful candidate will be responsible for the following core SEO tasks:Keyword Research: Conduct comprehensive keyword research to identify high-value opportunities and guide content strategy.Technical SEO: Audit, diagnose, and resolve technical issues, including crawl errors, site speed, structured data implementation, and site architecture optimization.On-Page SEO: Optimize website content, including meta descriptions, title tags, headings, image optimization, and content internal linking structure.Content Optimization: Collaborate with content creators to ensure all new and existing content is fully optimized for target keywords and user intent.Link Building & Off-Page SEO: Develop and execute high-quality link-building strategies (e.g., outreach, broken link building, resource creation) to improve domain authority.Performance Monitoring & Reporting: Track, analyze, and report on key SEO metrics (traffic, rankings, conversion rates) using tools like Google Analytics, Google Search Console, and others.Competitive Analysis: Monitor competitor SEO strategies and identify opportunities for competitive advantage.SEO Strategy: Develop, implement, and manage a holistic SEO strategy that aligns with business goals.Required QualificationsProven work experience as an SEO Specialist or similar role.Expert-level knowledge of technical SEO, on-page, and off-page best practices.Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz) and web analytics tools (Google Analytics, Google Search Console).Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.Excellent analytical, organizational, and project management skills.Based in Egypt , working remotely full time