Segment Marketing Manager – Aspirers

The Aspirers segment is responsible for accelerating segment-led growth through scaling meaningful digital first customer experiences. We seek bold, visionary marketers who embody the Spirit of Safaricom—driven, collaborative, and courageous. If you have 6+ years of experience, and thrive in environments where disruption is encouraged, you are the change-maker we want. You will be part of a renegade team, challenging the status quo and driving innovation that shapes not only our business but also the industry landscape. If you are eager to contribute to a future where technology leads transformation, this is your calling.Brief DescriptionReporting to the Segment Lead – Aspirers, the position holder will drive transformation of our business by deepening commercial engagement with the Aspirers Segment to accelerate innovation, deepen usage and spur revenue growth by ensuring we provide customers with the right integrated propositions, communicating to them in compelling ways, consistently engaging and delighting them with experiences tied to their passion points.Below are the some of the key competencies required to be successful in this roleCompelling Brand Storytelling Use storytelling to turn the Segment mission and tasks into a compelling narrative that drives emotional connections with target audience. Capture the imagination of leaders, colleagues and partners to engage them in the Aspirers vision and ambition. Collaborating with relevant stakeholders to deliver best in class communication, adapting storytelling across various channels and mediums for impact.Strategy Activation Strong analytical and strategic thinking abilities. Proficiency in developing and executing competitive and focused GTM plans that deliver NPS #1 and Revenue growth targets creating a triple win on win on value for Safaricom, Customers & Partners. Prioritize initiatives and allocate resources effectively.Insight Generation And Application An individual’s ability to apply the 5I’s insight tool to examine data and information. Use interrogation to identify powerful insights which will address key issues and unlock growth. The ability to leverage the insights in all marketing activity from strategy through to execution.Using Digital Data To Increase Penetratio n Expertise in digital analytics and measurement tools Skill in utilizing SEO, SEM, and social media analytics to increase online visibility and experiences. Ability to track and analyze digital marketing performance metrics. Increase personalization through better understanding of online customer behavior and preferences.Commercial Acumen Solid understanding of market dynamics and business principles. Proficiency in financial analysis and budget management. Ability to identify growth opportunities and maximize ROI. Skill in aligning marketing initiatives with sales and revenue objectives.Writing Effective Briefs Develop simple and focused briefs which articulate clearly what’s required. Provide the underpinning insight and inspire internal and external partners to create breakthrough ideas which help our propositions gain meaning and relevance.