Senior Analytics Executive

OverviewAssembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,800 of the industry’s top talent across 30+ offices, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.Learn more about Assembly here: https://www.assemblyglobal.com/We’re currently recruiting for a Senior Analytics Executive as part of the growth of our team.Responsibilities Demonstrable Expertise in Web and App Tracking: Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy. Oversee app tracking using tools including but not limited to Firebase, Mixpanel and MMPs, optimizing for effective user engagement and conversion tracking. Datalayer, app SDK and event testing/troubleshooting. Server side implementation (sGTM, GCP/Azure). Conversion API (CAPI) and enhanced conversions especially for app. Continuously evaluate and improve tracking setups to meet evolving business needs. Digital Data Analysis and Reporting: Collect and analyze data from diverse digital platforms, focusing on insights gained from advanced web and app tracking techniques. Develop and maintain reports and dashboards, highlighting key metrics from GA4, Firebase, and MMP data. Data Quality and Governance: Ensure the highest standards of data quality and accuracy in web and app tracking. Champion data governance policies related to digital tracking. Technology and Innovation: Stay abreast of the latest trends and developments in digital analytics, particularly in GA4, Firebase, and MMP technologies. Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities. Stakeholder Engagement and Communication: Clearly communicate complex digital analytics concepts and insights to stakeholders. Work closely with different departments to understand their analytics needs and provide tailored insights based on web and app tracking data. Qualifications Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field. Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking. Profound knowledge and hands-on experience with GA4, Firebase, and MMP implementations. Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI). Proven track record in managing digital analytics projects. Strong analytical, problem-solving, and communication skills. Ability to work collaboratively and effectively in a team environment.