Senior B2B Marketing & Events Executive

About WattbikeWattbike was born from sport and built to deliver elite-level training to all. Originating from a collaboration with British Cycling, we've gone on to support Olympians, Premiership football clubs, the New Zealand All Blacks and thousands of everyday athletes around the world. Our smart indoor bikes and digital platform offer market-leading accuracy, a realistic ride feel, and training insights trusted by professionals and passionate amateurs alike.Now part of the Interactive Strength (TRNR) Group, Wattbike is entering a new phase of growth as we build our B2B channel in the UK and internationally. Our five-year strategic goal is to grow to £50m in revenue, with B2B contributing approximately 50% of total sales.To support this journey, we're looking for an experienced B2B Marketeer to join our team.Purpose of the RoleTo plan and execute high-impact marketing, PR and event activity that drives awareness, engagement and conversion across Wattbike's B2B and distributor network, 30% UK/70% international.This role supports the global commercial team in dealing both directly and via distribution partners within elite sport, healthcare, education and over 3.5k gyms around the world, by delivering campaigns, content and experiences that strengthen brand equity, enable sales performance and reinforce Wattbike's position as the world's most respected indoor performance brand.Key Responsibilities Strategy & PlanningDevelop and deliver the annual B2B marketing and events plan aligned to the overall brand and commercial strategyManage the B2B marketing budget, reporting performance monthly with clear KPIs and insight-led recommendationsCollaborate with the Commercial Director (B2B), BDMs and distributors to plan joint marketing activity that drives measurable resultsEnsure B2B activity complements and amplifies DTC marketing plans to create a consistent brand story Distributor & Partner EnablementAct as the primary marketing contact for all distributor and partner requests, providing strategic and tactical supportCreate and manage distributor marketing toolkits and the central Distributor Marketing Hub, ensuring assets are current, accessible and on-brandSupport partners with campaign planning, asset creation and KPI reviews to maximise local market performanceCoordinate B2B content requirements with internal and external teams to maintain consistent messaging across channels Events & ActivationsLead planning and delivery of trade events, exhibitions and training sessions and activations, managing end-to-end logistics and budgetsCollaborate with Product, Brand and Commercial teams to design impactful event experiences that showcase innovation and drive engagementManage post-event analysis and feedback to inform future planning and measure ROICollaborate with distributors and B2B key accounts to develop and co-create brand partnership and promotional opportunities PR & CommunicationsPartner with PR consultants and agencies to develop proactive media stories, case studies and press opportunitiesSupport the creation of thought-leadership and product-innovation content to strengthen brand authorityMaintain a forward PR calendar and align media activity with brand campaigns and events CRM & Email MarketingWork with the CRM Executive to plan and deliver automated and campaign-based emails for B2B audiencesUse data segmentation to nurture prospects and drive engagement across distributor and trade databasesReview performance metrics and continuously improve based on insights Content & Organic SocialCreate, brief and manage high-quality B2B content across web, CRM, social and print channelsManage B2B content on the Wattbike website - including news updates, case studies and distributor featuresSupport organic social media with engaging and educational B2B-focused posts that align with the wider brand narrativeGenerate creative briefs for B2B photo and video shoots, working with the brand and design teams to ensure high-impact deliveryMeasures of SuccessGrowth in engagement metrics across B2B and distributor channels (database, CRM, social and web traffic)Positive feedback from distributors and commercial teams on collaboration and marketing supportSuccessful delivery and measurable ROI from trade shows, partner activations and eventsIncreased generation of distributor-led and co-branded content supporting global brand awarenessContribution to B2B revenue growth through effective marketing enablementRequirementsSkills & ExperienceEssential5 years' experience in a sports or fitness B2B marketing, events or communications roleProven ability to plan and deliver multi-channel marketing campaigns with multiple stakeholdersHands-on experience with CRM and email platforms (Klaviyo or equivalent)Strong copywriting and communication skills across written and visual formats, with experience of creating accurate localised and multi-language assetsConfident project manager with strong organisational skills and attention to detailDemonstrable experience in event planning and executionDesirableExperience supporting international distributor or reseller networksA genuine passion for sport, fitness and performance culture and educationFamiliarity with Adobe Creative Suite (Photoshop, InDesign)Personal AttributesStrategic, resourceful and proactive - balances creative thinking with commercial focusHighly organised, adaptable and thrives in a fast-paced, growth-oriented environmentCollaborative communicator, able to influence and build relationships across teams and partnersSelf-motivated with strong ownership and accountabilityEnthusiastic advocate for the Wattbike brand and missionWillingness to travel and attend events as required (occasional evenings/weekends)BenefitsWhy Wattbike?Wattbike is redefining performance training for athletes, teams and everyday riders. Trusted by elite sport and loved by performance enthusiasts worldwide, we combine world-class engineering with data-driven insight to help every rider improve.Join us as we scale globally - shaping the next generation of connected fitness and performance training.What You'll Get A collaborative, ambitious and supportive team culture that embraces innovation and results Flexible hybrid working environment (Nottingham HQ) Competitive salary and benefits package 26 days holiday per year + bank holidays Pension and free life insurance A Wattbike for your home On site training zone and cycling/running groups Ongoing support for personal progressionReady to ride with us?Apply now with your CV and a short note telling us why you're the perfect fit for the role.