Senior Brand Manager - Offline

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…About the opportunity -Lead the marketing engine of Licious’ fast-scaling retail business. This role is part-strategist, part-operator, all-in owner of store brand experience, trials, repeat, and neighbourhood-level brand impact. You’ll help shape India’s modern meat-buying experience — by delivering performance-backed brand love at the last mile.What makes the role meaty?Playing the brand custodian role in the offline experience - driving both acquisitions/repeat and experienceBuilding and executing the 90-day store marketing playbook — focused on traffic, CAC, trials, and conversionTranslating central brand thinking into store-first narratives across VM, events, sampling, CRM, and loyaltyPartnering with Retail Ops, Category, Creative and Growth to co-drive business goalsCo-leading hyperlocal marketing strategy: city-level media, influencer engagement, partnershipsOwning repeat journey for in-store users (including digital nudges and omni-CRM loops)Reporting, learning and improving from real store data — footfall, conversion, repeat, NPS.We hope that you..Have 7-8 years experience in brand or retail marketing, with hands-on experience driving walk-ins and retentionDemonstrate an ability to think strategic, translate to creative and strongly own executionShow Strong commercial mindset: understands CAC, contribution margins, store unit economicsBelieve that brand happens in the real world, and is obsessed with detailsAre confident navigating ambiguity, taking decisions fast, and owning outcomes deeply