Senior Brand Manager

Role OverviewThe Senior Brand Manager will lead end-to-end brand strategy, product development, marketing execution, and commercial performance for one or more brands under Summer International. This role requires a strong balance of strategic thinking, creativity, and business acumen, with the ability to lead cross-functional teams and deliver growth across Indonesia and the broader SEA market.1. Brand Strategy & Positioning● Develop and define brand vision, positioning, and long-term growth strategy● Identify consumer insights, market gaps, and competitive landscape ● Build and maintain strong brand equity across all touchpoints2. Product Innovation & Development● Lead product development from concept to launch (R&D, formulation, packaging, pricing)● Work with manufacturers, suppliers, and regulatory stakeholders● Ensure product-market fit, compliance, and brand consistency3. Go-To-Market (GTM) & Marketing Campaigns● Build 360° GTM strategies including launch plans, content, KOL/influencer, media, retail, and digital● Execute marketing calendar across e-commerce, retail, social media, and events● Optimize campaigns for brand awareness, conversion, and ROI4. Commercial & P&L Ownership● Own brand P&L and drive revenue, margin, and profitability● Develop pricing and promotion strategies● Work closely with sales and e-commerce teams on annual planning and JBP5. Modern Trade & General Trade Expansion● Develop and execute brand presence and visibility strategies in Modern Trade (MT) and General Trade (GT) channels● Negotiate listings, in-store activation, and promotional support● Collaborate with distribution partners and trade marketing teams● Strengthen O2O (online-to-offline) integration and in-store consumer experience6. Market Expansion● Deep understanding of the Indonesian market and consumer behavior.● Preferred experience in regional expansion across SEA (Singapore, Philippines, Malaysia) and the US market● Adapt brand playbooks and campaigns to local cultures and regulations7. Cross-Functional Brand Team Leadership● Lead, mentor, and inspire a small brand team while partnering closely with cross-regional stakeholders (finance, HR, operations, etc.) to drive innovation, ownership, and seamless collaboration● Establish a brand center of excellence by implementing performance reviews, capability development, and continuous skill enhancement● Oversee external agencies, freelancers, and creative partners to ensure every brand execution is strategically aligned, high-quality, and delivered on timeQualifications● Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)● Minimum 8 years experience in brand management or marketing, ideally in beauty, health, wellness, or supplement categories● Proven track record of launching and scaling brands or products● Strong understanding of Indonesian consumer landscape and preferably SEA markets● Experience managing P&L, GTM strategies, product development, and cross-functional teams● Data-driven, creative, highly strategic, and execution-focused● Strong leadership, communication, and stakeholder management skillsAbout Summer InternationalSummer International is a next-generation beauty, health and wellness lifestyle company that builds, scales and operates consumer brands across Southeast Asia and beyond. We focus on innovative product development, data-driven brand building, digital-first go-to-market strategies, and omni-channel distribution (online & offline). Our portfolio includes fast-growing brands in skincare, body care, supplements, and functional wellness productsSummer International is part of Gushcloud International, a global creator and brand management company headquartered in Singapore, with presence in 12+ countries. Gushcloud specializes in talent/influencer management, entertainment IP development, brand partnerships, and performance-driven commerce. With strong media, creator and distribution ecosystems, we bring brands to life across culture, content, and commerce