Senior Business Analyst

Are you a Senior Business Analyst ready to be a critical driver of commercial strategy? Star Media Group Berhad is hiring a data professional to translate complex data into actionable commercial insights. You will be responsible for developing comprehensive analytics reports and collaborating directly with stakeholders to optimize key business decisions across our media group, influencing strategy in a fast-paced environment.Key Responsibilities:Develop and maintain sophisticated dashboards and reports using business intelligence tools such as Google Data Studio or Tableau.Conduct deep-dive data analysis and compelling data visualization to translate findings into clear, impactful business recommendations.Monitor and analyze website performance and user behavior metrics using Google Analytics, proactively recommending strategic improvements.Manage end-to-end business analysis projects, from detailed requirements gathering to presenting analytical findings to senior stakeholders.Support the optimization of the subscriber journey across acquisition, retention, and recovery programs to maximize customer lifetime value.Partner closely with the Data Science team, providing necessary data inputs and refining analytical use cases for modeling efforts.Required Qualifications:Minimum of 3 years of hands-on experience in Commercial Data Analytics or Web Analytics.Advanced proficiency in data manipulation and modeling using Excel and Google Sheets.Proven experience with a major Business Intelligence (BI) / Visualization tool (e.g., Google Data Studio, Tableau).Solid knowledge and practical experience with Google Analytics.Ability to efficiently query and extract data using SQL.Prior experience within the Media, Consulting, Customer Analytics, or Social Media Analytics sectors is preferred.Familiarity with marketing platforms such as Google Ad Manager and/or Marketing Automation systems.Exposure to Sales Analytics methodologies and reporting.If you are a highly analytical, commercially-minded professional ready to make a significant impact on a leading media organization, we encourage you to apply.