Senior Business Development Executive (Campaign Marketing, Growth)

Responsibilities:Plan, develop, and execute mass campaigns across channels to drive usage, acquisition, and engagement.Monitor each step of the campaign funnel—from awareness to conversion to retention—and continuously optimize performance through targeted, tactical campaigns tailored to specific user behaviors and drop-off points.Build and manage go-to-market strategies in alignment with commercial, product, and operations teams.Create and implement comprehensive communication plans for each campaign phase (launch, growth, retention).Launch and manage Truemoney Coin that incentivize continued usage and reward meaningful behaviors.Collaborate cross-functionally with product, analytics, design, legal, and operations to ensure smooth execution.Monitor campaign performance in real-time, adjust strategies as needed, and report key insights to stakeholders.Requirement:3+ years of experience in campaign management, marketing execution, or business development roles.Experience working with mass consumer apps (e.g., e-wallets, e-commerce, digital services) is highly preferred.Analytical mindset with experience in using data to inform strategy and decision-making.Strong logical thinking and problem-solving skills, with the ability to design initiatives based on user journey flow and behavioral insights.Excellent communication skills – written, verbal, and interpersonal.Proven ability to lead cross-functional projects with tight timelines and high visibility.Familiarity with marketing tools (Google Analytics, Mixpanel, Braze) is a bonus.