Senior Content Manager (English & Mandarin | B2B Saas)

About SleekFlow Join SleekFlow, a thriving SaaS startup that is experiencing rapid growth globally thanks to the support of renowned investors like Alibaba Entrepreneurs Fund and Tiger Global. Our mission is to develop the next generation of Conversational AI, empowering customer interactions across all channels—from messaging to voice—and enhancing business workflows and processes.You will have the opportunity to thrive alongside the company through equity options. If you're ready to take your career to the next level and assume a larger role, we look forward to meeting you!At SleekFlow, we have developed an all-in-one Omnichannel Conversation AI Suite that drives conversions through conversations. Our platform seamlessly integrates with popular channels such as WhatsApp, Messenger, Instagram, WeChat, and more, providing comprehensive communication solutions. With our AI customer engagement platform, enterprises can automate growth by enhancing productivity across their sales, marketing, and support teams.As we aggressively expand into emerging markets, we seek adventurous, diverse, and passionate individuals to join us on this exciting journey. Join our team and grow your career with SleekFlow!Mid-Senior levelLocation: KLPrior Experience in Saas is preferredFluency in written English and ChineseReporting to: HQ-Director of MarketingOverview:We are seeking a dynamic and experienced Senior Content Manager to lead our content strategy. This mid-senior role will oversee a team of local writers, agency and freelancers to craft and execute compelling public-facing communication that resonates with our target audience and drives conversions and brand building.Key Responsibilities:Inbound Marketing Content Strategy: Develop and implement a comprehensive content strategy such as blogs, infographics, one sheeter, etc. that aligns with the company’s marketing objectives and enhances brand visibility as a conversational AI conversion platform.Content Creation: Create content as an individual contributor and also be the editor for various written content with different purposes from branding to education, including blog posts, press releases, occasional whitepapers, case studies, and company LinkedIn content.Project manager: Manage agency, freelance writers, and collaborate with SEO and product marketing teams to ensure high-quality output and professional growth. Owning the content calendar and content pillar. The project manager mainly for SEO content, and some ad-hoc content initiatives.Team Leadership: Provide necessary training and coaching to team of local writers, agency and freelancers and wider marketing team as well.Collaboration: Work closely with the head of SEO, product marketing teams, and other stakeholders such as sales and customer success team to create cohesive messaging and prioritize them across all channels.SEO and Analytics: Optimize content for search engines and analyze performance metrics to refine strategies and improve engagement and conversion i.e. MQLs.Market Research: Conduct market research to identify trends, competitors and audience needs, utilizing insights to inform content decisions and innovations.Brand Voice: Ensure consistency in brand voice and messaging across all content, maintaining alignment with overall writing brand guidelines. Develop thought leadership content that positions the company as a conversational AI expert and addresses the concerns of enterprise buyers.Qualifications:Bachelor’s degree in Marketing, Communications, Journalism or a related field5-7 years of experience in content marketing, preferably in a SaaS or tech-driven environment.SaaS experience is a mustBe result-driven and ownerships in funnel numbers such as MQLs, SQLs.Regional experience is a plus.Strong understanding of AIO, SEO, content marketing, and content analytics tools such as GA4, Clarity, SemRush.HubSpot CRM knowledge and B2B Social media marketing are a strong plus.Exceptional writing, editing, and communication skills, with a keen eye for detail.Ability to work in a fast-paced start-up environment and adapt quickly to changing priorities.Ability to coordinate between various teams to drive cross-functional initiativesFluency in written English and ChineseWhat We OfferAttractive compensation package including a 13th-month salaryStock options in a rapidly growing startupA fun, diverse, and international team cultureComprehensive group medical insuranceTransport allowanceExamination & education allowancePaid birthday leaveFlexible work-from-home policy“Work From Anywhere” schemeRewarding continuous learning from experienced team leadsMany more exciting perks and growth opportunities!Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate.SleekFlow is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.